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The digital economy continues to experience huge global growth impacting every organization across every industry. With digital marketing now an integral part of any business, the lack of skilled professionals is hindering an organization’s ability to successfully leverage digital marketing

Digital Marketing challenges are faced by both businesses & students. Businesses big or small have heard about the significance of digital marketing but most of them don’t know where to start, what are its benefits and does digital marketing fit their business model. They also face issues in finding the right professionals to execute this for them.

On the other side, the students also face similar challenges when it comes to digital marketing they know that it is the future of marketing and most of the businesses are switching their marketing focus from traditional to digital. But they don’t know where to begin and their current management curriculum is not focused towards digital marketing.

Digital Challenges

For Traditional & Digital Business

As the digital economy continues to experience huge global growth, digital transformation is wielding an inescapable influence on every organization across every industry. In order to survive, organizations have had to adapt their marketing methods and techniques to plan for their digital future

 

Digital Challenges

For Marketing & Sales Professionals

With digital marketing now an integral part of any business, the lack of skilled professionals is hindering an organization’s ability to successfully leverage digital. Despite the growing demand for relevant digital marketing skills across industries, the number of professionals with the right digital know-how is in decline


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