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Join Industry Validated Advanced Content Marketing Certification Course
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The definition of Content marketing is the creation and distribution of relevant, valuable, and consistent marketing content in order to target and retain a particular audience segment, which finally leads to profitable consumer action. Content Marketing is a subtle strategy approach where the marketing is imparting valuable information to the customers while indirectly promoting the brand.
With this Hubspot Content Marketing and Strategy Certification Course, you will be well versed with the various tips, tools, trends and strategies of content marketing desperately needed in the Industry. Our Course content is designed specifically so that you will not only be able to absorb all the necessary training but also be an industry ready professional to clear Hubspot Content Marketing Certification.
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The content marketing classroom training course in Pune offers best content marketing strategies, tools, and techniques taught by Digital Skill’s experts. The comprehensive classroom training course focuses on creating the right content to connect with the target audience. The course explores various distribution channels of content marketing and helps participants to understand the purpose and role of content marketing in the sales cycle.
Content strategy deals with planning out different content marketing ideas aimed at a particular consumer segment. Some of the most used content marketing ideas among marketers are infographics, white papers, web pages, apps, presentations, podcasts, videos, and e-books. While creating a content strategy, it is important to consider the four steps of the purchase cycle:
Awareness: To make a customer aware about his need for a particular product or service
Consideration: After the customer becomes aware of the need, he will research online and offline about the available products/ services in the market that suit his requirement
Comparison: The customer will compare the product/ service offered by various brands in the market according to the price, features etc
Purchase: Finally, the customer makes the decision to buy a particular product/ service
At each stage of the purchase cycle, an effective content marketing strategy can tilt a customer’s preference for a particular brand. For a content marketer, it is imperative to come up with innovative content marketing ideas to hold the customer’s attention.
The content marketing program is really beneficial for anyone looking to develop an initial content marketing approach and integrate it into your marketing plans. Whether you are a copywriter or a web content manager or a marketing manager the course content is designed in a way to help you all. The course is for anyone looking for an opportunity to create digital content and distribute it through appropriate digital channels.
The Content Marketing training program will leave you with the understanding and skills to make content marketing work for your business. It will help you understand how to create relevant and original content and how and where to publish them for maximum efficiency. You will manage to clear Hubspot content marketing certification.
The Content Marketing Training is an industry validated certification course.
Our specialist product team’s job is to equip you with the up-to-date knowledge you need to thrive in an ever-changing industry. They work hard to keep your course content fresh, structured and current.
We bring together the world’s leading digital brands including Google, Facebook and Twitter to review and approve course content, and define an innovative syllabus that will develop your digital career.
Upon completion of your course, you will receive an industry-recognized, globally respected qualification. Exams are developed in alignment with the course syllabus, which means that every student is certified to the same standard.
Our courses are designed and delivered by leading digital experts. Your learning will be shaped by their practical experience, industry advice and best practice tips. We also offer internship.
I opted to study Digital marketing from Digital Skills to realize my dream of working within the digital media space. I took the classroom training course and cannot explain how supportive & professional the entire team was towards conducting the entire course now I work with a leading digital marketing agency.
To get success in Digital marketing you need to have strong basics and should know how to apply them backed up with marketing strategies. I learned this at Digital-Skills they not only teach and clear the concepts but tell you how to use it in real life. I loved the training program.
Digital Skills introduced me to digital marketing. I was fortunate enough to get guidance from them which proved very helpful in molding my career. Digital Skills covers all the digital marketing channels like SEO, SEM, Affiliate marketing Content marketing and others which will make you a complete digital marketer
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