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Campaign Period – March’16 to December’16
Tidying up the account – The Digital Skills team began by introducing strict new Affiliate terms on the programme – stopping brand awareness programme and CPC. As a result, Alba Smart now has to pays for affiliate traffic driven by qualified customers. Digital Skills also put a new weekly reporting structure in place, to measure the performance of the affiliates.
Landing pages – With this new structure in place Digital Skills was now set to focus on optimising the account, starting with creating the landing-pages. 3 revisions were made to the landing page before striking the right one, to achieve this both Digital Skills team and Alba Smart team worked together to optimise the page
New product – Alba smart came up with the new product for retail customers and affiliate channel was used to promote this. As Digital Skills had technical experience in affiliate tracking software the managed rolling this out within a week.
Buying cycle testing – Digital Skills actually did a product buying online to see how the functionality of the buying cycle works. Based on the experience an detailed report was shared with Alba Smart to improve the process where needed.
Using data – Due to the nature of the affiliate marketing we managed to gather a huge amount of data, this data was cleverly used by Digital Skills to increase the engagement with the customers who had shown interest in the product. A remarketing campaign was conducted on the data giving us excellent results.
Prithvi Bajaj – Managing Director, Alba Smart Automation Delhi, India
Tourdefarm.in an agrotourism market place needed a proper Social Media Strategy to reach out to its customers to increase engagement and create awareness about agritourism in India. Digital Skills was able to chalk out a plan that helped Tourdefarm not only reach out to its audience but also engage them on social media
Campaign Period – Mar 15 to Till Date
CityHoopla a new app based market place for B2B advertisement and promotion wanted to rank their website well on Google so as to make the brand popular and easy for people to search for information related to the brand. Digital Skills an expert in SEO planned a step wise procedure to achieve the desired results
Campaign Period – Nov 16 to Till Date