AlbaSmart is the pioneer in India for smart home technology, home automation and lighting control systems. With over 25 years of experience in providing the ultimate technology lifestyle for homes, offices, schools, colleges, hospitals, hotels and more, they are market leaders with a national presence, and distribution across India. They use the latest technology with the most advance design. They make your home no less than a sifi movie.
Case details
Client name:
Prithvi Bajaj
Location:
Delhi
Started
March’16
Completed:
December’16
Category:
Search Engine Marketing (SEM) Case Study
Company Profile:
- After tasting the success on Affiliate campaign, AlbaSmart wanted to also focus on the Adwords campaign so they assigned the task to Digital Skills they wanted to create the same magic that Affiliate marketing did to their product.
- They wanted to drive sales and create brand awareness of the home automation system.
- Alba smart wanted to boost up the sales inorganically
- Alba Smart had experience in driving sales in B2B segment
- It had introduced a retail product at an affordable cost
- The challenge was to attract more customers online and increase conversion
- People needed to accept this product
The Strategy :
- Digital Skill’s strategy was determined on building out the long-tail keywords to ensure that costs were reduced while maintaining the quality of traffic.
- Accurately tracking the campaign down to a keyword level was the primary aim. Once it was set it allowed Digital Skills to fully manage the PPC campaign, redefining bids and budget to swiftly improve the conversion rates and the cost per lead
- Digital Skills created various text and image campaigns for Alba Smart with and without offers to understand the customer behaviour and ran these in rotation.
The Execution:
- A landing page was created to capture the leads
- In order to create the right message an in-depth research of not only the keywords but also all the other digital channels were analysed
- The Daily budget was periodically optimised to keep the spends in check
- 25 Different creative were made to target different demographic of the target audience
- The Clicks improved by 24% MoM
- Click Through Rate went up by 40%
- Leads went up by 22% & Cost per Lead reduced by 38%
What client say
Digital Skills did a great job in launching our home automation product across India with the help of performance digital marketing. Their holds on affiliate & PPC campaign is outstanding. The low Customer acquisition cost (CAC) driven by them for such low ticket size product, where customer adoption in India in inception stage. They diligently carried out the campaign with the desired results. The best part about Digital Skills is that they understand your business thoroughly before jumping to the execution. They maintain a very high level of professionalism, I highly recommend them for digital marketing activity.
Prithvi Bajaj
Managing Director, Alba Smart Automation Delhi, India