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City Hoopla

City Hoopla, City App – Search Engine Optimization (SEO) Case Study

Campaign Period – September’16 to February’17

Company Profile:

CityHoopla is a powerful digital marketing and advertising platform connecting the Businesses to the potential customers i.e. a B2C service provider. They work with the businesses to boost their Sales by ensuring the products & services are getting the maximum viewership and brand awareness via our flagship product through an app.

Digital objectiveThe Objective:


  • To create awareness of the newly launched app
  • To rank for branded keywords
  • To create awareness about the brand
  • Increase organic search market share

Digital ChallengeThe Challenge:


  • CityHoopla’s  key challenge was being found online in a fiercely competitive marketplace.
  • It was not ranked for its branded keywords on the first 3 pages of google
  • Customers were not able to find their website even after typing in the branded keywords.
  • They didn’t have any data to analyze what was wrong

Digital Strategy IconThe Strategy:


  • To understand where CityHoopla Stands in comparison with its competitors
  • To audit all the web properties of CityHoopla
  • To set up Google webmaster and Google analytics to track the traffic on the website

Digital Result IconThe Execution:


  • An in-depth keywords research was done and asked to implement on the site so that it starts ranking
  • Google Business account was set up
  • Integration of business goal with website
  • Persona creation
  • Monitor google webmaster accounts for the website & given valuable feedback about website health

Digital Super ManThe Results:

  • Over time, we have increased CityHoopla’s online traffic by 200%
  •  they now rank on first page in Google for important phrases, both locally and nationally
  • They are enjoying much improved online data insight and understanding, which has led to increase in business growth.

Ritesh Jaiswal – CEO City Hoopla (Digi Space Software Pvt Ltd), Pune


Digital Skills team is an expert in Digital marketing and I am fully satisfied with the kind of services that they have provided. They are very focused, professional and believe in performance through digital marketing activity. They deliver what they promise. A rare digital marketing agency with such qualities. I highly recommend them for digital marketing services.
City Hoopla

Search Engine Optimization Case Study of City Hoopla Pune

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