CityHoopla is a powerful digital marketing and advertising platform connecting the Businesses to the potential customers i.e. a B2C service provider. They work with the businesses to boost their Sales by ensuring the products & services are getting the maximum viewership and brand awareness via our flagship product through an app.
Case details
Client name:
Ritesh Jaiswal
Location:
Pune
Started
September’16
Completed:
February’17
Category:
Search Engine Optimization (SEO) Case Study
Company Profile:
- To create awareness of the newly launched app
- To rank for branded keywords
- To create awareness about the brand
- Increase organic search market share
- CityHoopla’s key challenge was being found online in a fiercely competitive marketplace.
- It was not ranked for its branded keywords on the first 3 pages of google
- Customers were not able to find their website even after typing in the branded keywords.
- They didn’t have any data to analyze what was wrong
The Strategy :
- To understand where CityHoopla Stands in comparison with its competitors
- To audit all the web properties of CityHoopla
- To set up Google webmaster and Google analytics to track the traffic on the website
The Execution:
- An in-depth keywords research was done and asked to implement on the site so that it starts ranking
- Google Business account was set up
- Integration of business goal with website
- Persona creation
- Monitor google webmaster accounts for the website & given valuable feedback about website health
- Over time, we have increased CityHoopla’s online traffic by 200%
- They now rank on first page in Google for important phrases, both locally and nationally
- They are enjoying much improved online data insight and understanding, which has led to increase in business growth.
What client say
Digital Skills team is an expert in Digital marketing and I am fully satisfied with the kind of services that they have provided. They are very focused, professional and believe in performance through digital marketing activity. They deliver what they promise. A rare digital marketing agency with such qualities. I highly recommend them for digital marketing services.
Ritesh Jaiswal
CEO City Hoopla (Digi Space Software Pvt Ltd), Pune