Digital Skills is a full service Digital marketing agency based out of Pune, they are expert in all the channels of digital marketing, SEO, SEM, Sofial media marketing, Affiliate marketing and Email marketing coupled with digital marketing strategy. Digital Skills is also a Digital marketing training institute that covers the entire digital marketing channels
Case details
Started
November’16
Date:
Till Date
Category:
UI & UX Case Study
Company Profile:
- As the world is moving towards digitisation, digital marketing has become a critical tool for any business.
- The information available on the website should be easy to locate and the content should be engaging
- The navigation needs to easy and smooth
- To generate enquiries for prospective clients who are looking for digital marketing agency
- To generate enquiries for student and professionals looking to learn digital marketing
- The site should be mobile and tablet responsive
- Create a seamless and streamlined user experience across the website, with clear navigation and CTAs throughout
- The market place is crowded with agencies and freelancers
- Build a brand personality and develop a tone of voice ensuring brand consistency throughout the website
The Strategy :
- A prototype of the service section of website was made first based on the services provided
- A prototype of training section of the website was made first based on the various training courses provided
- Special attention was paid for each of the landing pages to ensure it is perceived in the same way by the visitors
- CTA buttons were placed keeping in mind the user behaviour on the page
The Execution:
- Our UX and conversion optimization specialist worked collaboratively to understand the user experience journey from search to completion.
- The user behaviour on the site was observed to improvise on the navigation
- We have also carried out an analytics audit across this site to make sure all site tracking is proper and intact.
- GA configurations including custom dimensions and metrics, goals review, site search, content groups and stripping query parameters was integrated.
- The site was made mobile and tablet responsive
- Special attention was paid to the text to image ratio
- Created a videos and photos gallery to better showcase the brand, as well as the passion for conducting the digital marketing training programme.
- Incorporated the testimonial sections to showcase the authority of the brand
- Due to good UI and UX we started ranked on search engines instantly
- The site is self guided with proper navigation and readability
- This helped digital skills to have improved conversions
- Due to UI UX we received the authority that we needed