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DSK International Campus Search Engine Optimization (SEO) Case Study

DSK International Campus, Pune – Search Engine Optimization (SEO) Case Study

Campaign Period – March’15 to April’16

Company Profile:

DSK International Campus (DSKIC) is a joint-venture between DSK Group and RUBIKA (France). It is India’s first and largest international educational campus offering 5 year International Master professional courses in the thriving fields of Animation, Video Game and Industrial Design.

Digital objectiveThe Objective:


  • DSK International campus approached us to devise a SEO strategy to rank well and to be easily found in the search engines,
  • The technical SEO was supposed to be implemented for the website
  • Increase the traffic to the website and new linking
  • Increase organic search market share

Digital ChallengeThe Challenge:


  • Entire Website was shifted from dsksic.com to dskic.in
  • It was a big challenge to change brand identity digitally for dsksic.com to dskic.in from customer behaviour, technical SEO & Google re-indexing.
  • How to transfer back linking authority to new domain was one of the biggest tasks
  • Website was in bad shape due to duplicate content & duplicate web pages
  • Many unwanted pages were indexed by Google
  • To achieve top page rankings for the website in Google SERPs for non-branded keywords in short time for new domain was quite challenging.

Digital Strategy IconThe Strategy:


  • In order to make the website reach the top pages of Google SERPs, we performed different SEO activities. Our strategic on-page and off-page optimization practices helped the website to gradually improve the ranking of targeted keywords.
  • We did extensive keyword research of education domain & extracted a set of relevant keywords for the website and sent it to client for review.After doing a thorough analysis of the site, we have suggested the client to implement best SEO practices.

Digital Result IconThe Execution:


  • Integration of business goal with website
  • Persona creation (UI & UX) 
  • Identified and removed unwanted pages from google index
  • Monitor google webmaster accounts for the website & given valuable feedback about
  • Checked the website health (Technical SEO) 
  • Best On Page optimization techniques

Digital Super ManThe Results:

Our strategic SEO steps helped DSK International campus to achieve:
  • Targeted valuable keywords that appear in top pages of Google SERPs (More than 1000 Keywords ranked on Google 1st page) 
  • Improved traffic inflow & Reduced bounce rate
  • Online sales increased by 87% (Admissions Closer) 

Eshana Naidu – Digital Marketing & Communication at DSK International Campus, Pune


Along with being an expert in the field of Online Marketing, Digital Skills team is extremely talented and helpful. They seems to have answers to all the questions related to the digital marketing. They have outperformed for the search engine optimization for our website, our new website has ranked in google first page withing 3 month of launch for more than 1000 keywords. Their content strategy with target audience mapping hit the nail. The sales efforts has significantly come down as concept selling happens on digital.  The In-bounds leads flow increased by 250% . I would strongly recommend digital skills for digital marketing services.
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Search Engine Optimization Case Study of DSK International Campus, Pune

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