D.S. Kulkarni International Campus (DSKIC) is a joint-venture between DSK Group and RUBIKA (France ).It is India’s first and largest international educational campus offering 5 year International Master professional courses in the thriving fields of Animation, Video Game and Industrial Design.
Dskic.in – Social Media Marketing
Case details
Client name:
Eshana Naidu
Location:
Pune
Started
April’15
Completed:
March’16
Category:
Social Media Marketing
Company Profile:
- DSKIC knows where its potential audience dwells. These consumers are digital enthusiasts, so what better way to reach them than where they go to for the majority of their news and information.
- DSKIC partnered with Digital Skills to promote its upcoming academic year in June to create a targeted Facebook campaign to generate web traffic & increase overall awareness among the targeted group of potential students
- Knowing that there are already well established institutes in the space, we knew that there needs to be an engaging and informative content for attracting the student’s attention
- It was a 5 year’s master’s course and the target audience was very concentrated
The Strategy :
- A persona matrix was formulated to understand the target audience behaviour online
- Students interested in Design are very particular about the information published
- They were more keen on understanding the details about the course and the faculty members and the facilities offered
The Execution:
- We developed creative Facebook ads to target these students who were in their 12th Standard
- These creative were supported by landing pages to capture the details of the students
- The fanpage was created on Facebook and engaging content were posted every day for the target audience to interact with the brand
- A remarketing campaign was done for all the prospective students who dropped off before completing the initial phase of knowing the brand better.
- An open day was organised and promoted on all the social media platforms inviting the prospective students to visit the campus with their parents.
- 54374 Likes on the page
- 36,734 total reach who saw content from this campaign
- 10,956 totla number of users who clicked on the ads within the campaign
- 115 enquires generated from this campaign
- 4 conversions, students who took admission to the course at DSKIC
What client say
Digital Skills did a fantastic job enhancing our company’s web presence and our Google ranking. We were not only able to rank for the desired keywords but also reduced our expenditures for Google ads without a drop-off in page hits. If you need SEO, I don’t think you can find a service better than Digital Skills. Accountable, prompt and performance driven is how I can describe them. Their strategy building and execution and reporting is impeccable. The best part is that they take a 360 degree view before implementing any strategy
Eshana Naidu
Digital Marketing & Communication at DSK International Campus, Pune