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HubMetrix Pune

Hubmatrix Technologies Pvt Ltd, Pune – LinkedIn Marketing (Lead Genration) Case Study

Campaign Period – Nov’16 to Jan’17

Company Profile:

Hubmatric is a IT company that develops products focused on data gathering, modelling & analysis of data giving critical business inputs to improve efficiency and reduce cost and manpower dependency.The founders of Hubmatrix are specialised in the field of facility management, utility risk management, manpower and attrition management and automation services with data analytics. Penetration of IT services in these business areas and providing business intelligence is very limited which motivated Hubmatrix to for this company.

Digital objectiveThe Objective:

  • Creating Brand awareness and strengthen position of brand
  • To showcase the products and services to the industry experts and leaders
  • To target overseas customers
  • Get more potentials customers
  • Drive traffic to website

Digital ChallengeThe Challenge:

  • Raise awareness of the brand benefits for companies that are into facility management and large companies with huge number of human resource.
  • Reach key stakeholders in specific companies to drive consideration for facility management solutions and Human resource solution and consider Hubmatrix as their preferred partner

Digital Strategy IconThe Strategy:

  • Made a list of all the prospective companies that needs to be targeted
  • Decided upon the Key stake holders within those companies
  • Planned out the Groups to be joined

Digital Result IconThe Execution:

  • Created the Company page and started building the company profile
  • The company had two products TEAMS and Employee connect so a showcase page was created for both these products to help us engage the prospective customers through the showcase pages
  • Started sharing the industry happenings and news to engage the connections and improve the reach
  • Started connecting with the company’s decision makers through a customised professional invitation message

Digital Super ManThe Results:

  • Direct deal closer worth Rs. 45 lakhs within two months of operation
  • We managed to generate 65 leads organically (inbound)
  • We got connected to more than 1950 professionals from B2B vertical in three month of operation 
  • 12 b2b proposal have closed (Connect to Facility managers)
  • The current customer have given testimonials & shared 14 referrals

Parag Khatavkar – COO Hubmatrix Technologies Pvt Ltd

Initially we were in dilemma over digital marketing adoption for our B2B facility management business. As our target audience adoption to our services are very negligible. Digital Skills proposed LinkedIn organic lead generation an  unique way of connecting to the prospective customers and showcasing your product strengths. The strategy crafted by them supported by their execution team along with our sales targets. They have over performed all the KPI’s set by us it is a pleasure working with them, always ready to extent their helping hand.

LinkedIn Marketing Case Study of Hubmatrix Technologies Pvt Ltd

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