• The fashion retailer was aware of the long-term benefits of affiliate marketing and had started to execute affiliate marketing in-house. Although increasing affiliate engagement was a targeted action, the in-house team did not have the expertise or time to identify, negotiate, and secure relevant affiliates for the products.
• None of the affiliates at first was ready to take up the campaign as the product falls under adult category.
• The retailer chose Digital Skills to help increase exposure and advocacy of the brand within a short timeframe.
• The product line was not very well accepted within the Indian society

• To build a value proposition around the product for the customers to explore their fantasies.
• To plan a slab wise commercials for the affiliate so that his interest is maintained
• Multiple affiliates recruited so that we don’t rely on a single source of traffic
• To get in front of people who are not aware of the product offering

• Identifying the Target Affiliates
• Negotiate with the affiliate for picking up the campaign
• We worked on the creative and made the communication subtle and more effective
• Tracking the affiliate performance through affiliate tracking software

Appropriate affiliate selection and negotiation helped us gain a steady increase in key metrics during the campaign period.

• 605% Increase in Affiliate Traffic during Campaign
• 87% Increase in Overall Traffic during Campaign period
• 246% Increase in Social Referrals during Campaign
• 315% Increase in Warm Leads due to Increased Brand Exposure