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Kaamastra SEO Case Study

Kaamastra – Affiliate Marketing Case Study

Campaign Period – April’16 to October’16

Company Profile:

Kaamastra.com is India’s premier adult products website. Founded in February 2013, Kaamastra.com offers a range of over 5000 sexy products to make your nights special. From babydolls and chemises, roleplay costumes, gstrings, thongs, bondage products, sexy club wear, body jewellery, leather and latex dominatrix wear, lubricants, stockings to condoms, Kaamastra offers the full range of products to make your sex life extraordinary.

Digital objectiveThe Objective:

  • To push sales through affiliate marketing
  • Drive quality traffic to the site
  • Improve the conversion rate
  • Increase the market share

Digital ChallengeThe Challenge:

  • The fashion retailer was aware of the long-term benefits of affiliate marketing and had started to execute affiliate marketing in-house. Although increasing affiliate engagement was a targeted action, the in-house team did not have the expertise or time to identify, negotiate, and secure relevant affiliates for the products.
  • None of the affiliates at first was ready to take up the campaign as the product falls under adult category.
  • The retailer chose Digital Skills to help increase exposure and advocacy of the brand within a short timeframe.
  • The product line was not very well accepted within the Indian society

Digital Strategy IconThe Strategy:

  • To build a value proposition around the product for the customers to explore their fantasies.
  • To plan a slab wise commercials for the affiliate so that his interest is maintained
  • Multiple affiliates recruited so that we don’t rely on a single source of traffic
  • To get in front of people who are not aware of the product offering

Digital Result IconThe Execution:

  • Identifying the Target Affiliates
  • Negotiate with the affiliate for picking up the campaign
  • We worked on the creative and made the communication subtle and more effective
  • Tracking the affiliate performance through affiliate tracking software

Digital Super ManThe Results:

Appropriate affiliate selection and negotiation helped us gain a steady increase in key metrics during the campaign period.
  • 605% Increase in Affiliate Traffic during Campaign
  • 87% Increase in Overall Traffic during Campaign period
  • 246% Increase in Social Referrals during Campaign
  • 315% Increase in Warm Leads due to Increased Brand Exposure

Rahber Nazir – CEO Kaamastra.com Pune

Digital Skills executed the affiliate marketing campaign in the most efficient way to get quality traffic and weed out the non performing publishers and affiliates, they were also efficient in identifying the right affiliate for the product, they had set the right triggers which would let us know if the publisher is sending us fake traffic, Digital Skills team is truly experts in handling affiliate marketing campaigns. Hybrid payout incorporated by them for affiliate program have ensured us bran exposure plus sales. They have incorporated sales funnel for our affiliate business. I highly recommend them for digital marketing services
Kaamastra SEO case Study

Affiliate Marketing campaign Case Study of Kaamastra.com

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