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Kaamastra SEO Case Study

Kaamastra (Online Adult Store) Search Engine Optimization (SEO) Case Study

Campaign Period – March’16 to December’16

Company Profile:

Kaamastra.com is India’s premier adult products website. Founded in February 2013, Kaamastra.com offers a range of over 5000 sexy products to make your nights special. From babydolls and chemises, roleplay costumes, gstrings, thongs, bondage products, sexy club wear, body jewellery, leather and latex dominatrix wear, lubricants, stockings to condoms, Kaamastra offers the full range of products to make your sex life extraordinary.

Digital objectiveThe Objective:

  • Kaamastra was a startup firm when it approached
  • Increase the brand awareness of Kaamastra in a very competitive market
  • To increase traffic to its new ecommerce website
  • Increase organic search market share

Digital ChallengeThe Challenge:

  • To achieve organic rankings for the website in Google SERPs for non-branded key words
  • Not very openly accepted by the Indian Society
  • Need to be cautious of not violating any law while promoting
  • Stiff competition from other e-commerce sites
  • Build online domain authority for the website
  • Website was not well organized due to duplicate content & duplicate web pages
  • Many unwanted pages were indexed by Google

Digital Strategy IconThe Strategy:

  • To perform on-page & technical SEO activities so as to get the product pages on Google SERP
  • An off-page optimization  plan was developed
  • Plan a keyword strategy which would increase the click through originating in organic search results
  • Fetch further data from Google webmaster and Google Analytics to drive future strategies

Digital Result IconThe Execution:

  • Integration of business goal with website
  • Identified and removed unwanted pages from google index (Technical SEO)
  • Monitor google webmaster accounts for the website& given valuable feedback about website health
  • Suggested key changes in navigation to improve bounce rate &redirect traffic to important web pages
  • Developed SEO optimized Title and Meta description for the website

Digital Super ManThe Results:

Our strategic SEO steps helped Kaamastra.com to achieve:
  • Targeted high search volume keywords that appear in top pages of Google SERPs (More than 300 KWs)
  • Online sales resulted into confirm booking increased by 37% (QoQ)
  • 25% in organic revenue & 76% increase in conversion rate

Rahber Nazir – Chief Executive Officer  Kaamastra.com

After we launched our business & website we knew the importance of Digital marketing and soon got in touch with Digital Skills for consulting us at the digital front. Digital Skills did a comprehensive audit of our site and presented us with a clear report that contained a series of things that needed to be changed for us to rank better. We implemented the changes, and within a month or so, our rankings started picking up. After three months, we were holding the number one ranking for almost all the keywords that we find important for our business.
Kaamastra SEO case Study

Search Engine Optimization Case Study of Kaamastra.com

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