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Lisa Home Solutions SEO case study

Lisa Home Solutions Pvt Ltd, Pune –  Search Engine Optimization (SEO) Case Study

Campaign Period – June’16 to December’16

Company Profile:

Lisa Home Solutions is a NRI property maintenance services and rental property management services by real estate consultants in Pune. Dedicated to offering excellence in property management. They take care of the entire property maintenance of your property right from collecting the rent from the tenants to any repairs in the property.

Digital objectiveThe Objective:

  • A very niche service but soon is gaining popularity, they wanted to tap the market before others enter. As the customers are NRI digital marketing is the best option for promoting the website.
  • Create brand awareness of Lisa home solutions as a premium property management company
  • To showcase the various services
  • Drive organic traffic to the website
  • To outperform the competitors

Digital ChallengeThe Challenge:

  • To educate the people about this service offering
  • To improve Lisa Home Solution’s ranking in the SERPs for property management and rental properties
  • To drive more visitors to complete the sales inquiries
  • To generate more qualified leads from SEO activity
  • Target only NRI’s with property in Pune
  • Service restricted only to Pune

Digital Strategy IconThe Strategy:

  • Digital Skills started building on the proposition on the concept of Lisa home solutions that they make rental income simple and take away all the worries of maintaining the property.
  • International and national level competitors research done and understand the digital footprints online.
  • To structure the website content in-line with the business offering
  • A rigorous key word research was done and presented to the client to generate content around these keywords.

Digital Result IconThe Execution:

  • Conducted a digital marketing audit of the business before taking the next steps
  • Developed an onpage strategy by researching the keywords
  • A very methodical off page strategy was developed to complement the on page optimisation
  • Identified the business pages that needs to be targeted for SEO optimisation (added 25 new webpages along with content)
  • Positioned Lisa Home solution as an expert property manager for NRI having properties in Pune
  • Developed the website content with the right keywords for the service pages
  • Continuously updated fresh content every week to attract new visitors by way of publishing engaging blogs

Digital Super ManThe Results:

  • Over 5500 visits received MoM in the first quarter of operations
  • Started ranking for more than 295 words on Google first page
  • MoM traffic increased by 180% in the first 6 months
  • Generated 135 qualified leads within the first 3 months
  • Achieved 20 closures monthly for property maintenance and rental

Ratnesh Upadhyay – CEO Lisa Home Solutions Pvt Ltd, Pune

I enjoyed working with Digital Skills. Because I know what they are capable of delivering. I really appreciate what they’ve been able to do in getting our business development and marketing program up-and-running digitally. It would not have been possible if they would have not done a thorough audit of our digital marketing channels and found out where we lack and which gaps needs to be fixed first. The way they manage to work on digital sales funnel is outstanding, their involvement in sales process amazing. I think they are a smart digital marketing agency in Pune for smart businesses, I highly recommend them. 
Lisa Home solutions case study

Search Engine Optimization Case Study of Lisa Home Solutions

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