Prarambh India is a Delhi based DSA, Working with all leading banks to serve secured and unsecured lending products
Loanshub.in – Affiliate Marketing
Case details
Client name:
Anand Bhardwaj
Location:
Delhi
Started
July’15
Completed:
Jun’16
Category:
Affiliate Marketing Case Study
Company Profile:
- To convert the offline lead generation model to online
- Increase brand reach in a saturated market by creating new partnerships as well as developing existing ones
- Acquire +15% new customers month on month in order to strengthen their consumer base
- Reach a minimum cost of acquisition of 4% from affiliate marketing
- Create a brand awareness for Loanshub
- Increasing engagement for both new and existing customers
- Increase online revenue
- No online presence for the brand
- Affiliate networks & publishers not willing to pick the campaign
- Tight budgets to work on
The Strategy :
- A website was build with the lead generation form
- Contact the prospective affiliate networks for carrying out the campaigns
- Design a performance driven payout structure for the affiliates
- Create compelling, creative communication to attract new customers to fill the form
The Execution:
- Website creation – A website was build with the lead generation form. (www.loanshub.in)
- Build the online form – A professional logically sequential OTP verified lead generation form was build, in order to capture the leads in an organised manner, keeping in mind the business requirement.
- Back End integration –A CRM was integrated to logically store the leads with proper source-wise stamping to allocate a particular leads to the channel. So that a proper lead flow could be analysed along with the channel. Also it helped the call center to do organised calling to all the leads.
- Creative development – In order to take the campaign live various HTML and text creatives were developed along with attractive subject line keeping in mind Gmail guidelines in order to land in inbox.
- Affiliate/Publisher recruitment –Selecting and recruiting various Affiliate/Publisher specific to BFSI segment in order to get the desired performance.
- Setting up the model and lead eligibility criteria for the leads.
- Negotiation and setting the expectation of the affiliate/publishers
- Average 10000 clicks generate on the landing page MOM.
- Average of 2500 leads generated
- Average of 100 qualified leads generated
- And a business of 1.5 cr disbursed each month since last 6 months
What client say
We contacted Digital Skills for Affiliate marketing based on strong recommendations from colleagues. We wanted to develop an online lead generation model. From start to finish, our experience with Digital Skills was nothing short of fabulous. Digital Skills, actively engaged us in developing a state-of-the-art vision for our website and brought our vision to completion in a timely manner. I highly recommend Digital Skills Affiliate marketing programme to anyone seeking to development their business online.
Anand Bhardwaj
Owner of Loans Hub Delhi