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MIT College of Management, Pune – Managment Development Program on Digital Marketing Case Study

Campaign Period – January’16 to January’16

Company Profile:

MIT-COM college provides best courses in management, the MDP programme is to give the student the exposure to the industry trends. Its executive management programe is designed to give rise to future professionals rather than mere ‘degree holders’. This course keeps in mind the needs of the industry, where the students ultimately find employment and therefore, has a completely different approach to learning.

Digital objectiveThe Objective:

  • This management development program aims at delivering practical insights to the participants in the following digital marketing areas
  • Understanding digital marketing ecosystem and its usefulness for business
  • Getting insights into usage of digital marketing tools by popular brands/organizations across diverse industries
  • Improving skills of acquiring and engaging the customers using digital marketing channels with targeted customer acquisition cost (CAC)
  • Learning & designing innovative digital marketing campaigns relevant to your business
  • How to evaluate multichannel campaigns and what are the key complexities with on-to-offline / offline to online customer journey measuring campaign effectiveness

Digital ChallengeThe Challenge:

To Showcase how digital marketing channel behaves

  • How online & traditional offline media is converging
  • Customer journey & audience behaviour
  • Which channels create the desired behaviour
  • Selecting the right channels, tactics and metrics for your digital campaign
  • Key considerations to take into account when briefing and developing creative

Digital Strategy IconThe Strategy:

  • To keep the training well blended with practical and theory so that the students dont loose interes in the training
  • Special attention was given while developing the presentation and content as the students had working experience
  • Relate the training to their work experience
  • Deliver the training by way of case studies

Digital Result IconThe Execution:

  • The day started with discussion around some of the organisational barriers that inhibit digital multichannel activation with some fascinating examples of successful and not-so-successful campaigns
  • We then worked through a strategic planning framework to create a digital campaign proposition. This became the foundation for the content and digital multichannel strategy
  • The students were asked to map out the customer journey, from awareness to advocacy, exploring the most effective journey models

Digital Super ManThe Results:

The session ended up with an assesmentwhere 35 Multiple choice questions were given to the students
Majority of the class scored more than 80% in the assessment
The students rated the training a 9.8/10

Pratibha – Professor MIT College of Management Pune

The Digital Marketing MDP conducted by Digital Skills was great as the students benefited from it a lot and they understood how this channel behaves and cleared a lot of concepts related to digital marketing. We look forward to having more sessions like these to help our students understand the industry trends

Digital Marketing Training Case Study of MIT College of Management

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