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Propbuying Linkedin Marketing Case study

Propbuying Realtors PVT LTD – Linkedin Marketing (Lead Generation) Case Study

Campaign Period – March’15 to Till Date

Company Profile:

Propbuying is a company incorporated by a set of real estate experts and its professionals are on a mission to make property-dealing a delightful, personal and smooth experience as it’s meant to be. Propbuying is property-dealing rethought, redesigned and reinvented. Propbuying is realty simplified!

Digital objectiveThe Objective:

  • Propbuying’s aim was to build the brand in the target audience’s minds through Linkedin
  • Propbuying desired to connect with the prospective customers to create engagement with the brand
  • To build the network with a specific audience
  • The objective was to take the engagement to the next level from the usual vanilla communication

Digital ChallengeThe Challenge:

  • Propbuying belongs to high value home selling category
  • Connecting through social media to target segment clients specific to Pune region
  • P2P connect was missing from initial social media activity
  • Reach out people organically through social media who fit in high end home buying segment
  • Market sentiments were not conducive to real estate buying

Digital Strategy IconThe Strategy:

  • Linkedin provides a platform to connect with quality audience
  • To showcase the brand as an expert in the real estate space
  • Build relationships rather than pitching for sales
  • Reach out to international audience of Pune origin

Digital Result IconThe Execution:

  • Sharp targeting of the customers was done on Linkedin based on the brand guidelines
  • Join groups related and complementary to real estate
  • Started posting trending Blog topics on LinkedIn
  • Be responsive to existing and upcoming connections
  • Online property shopping festival for connections to improve engagement
  • To build customer relation and engagement we send personalized periodic anniversary and birthday messages

Digital Super ManThe Results:

  • 15% of overall website traffic came from Linkedin users including 43% unique views
  • Generated 78 leads organically through Linkedin monthly
  • Connected to more than 2500 professionals from Pune
  • People started endorsing the founder members through Linkedin
  • With sharp targeting, Propbuying was able to reach, engage and create mindshare with its target audience of working professionals
  • The brand’s resonance with target audience increased, and the concept of Propbuying as an expert in real estate was also imprinted in consumers’ minds.

Udayan Mane – CEO at Propbuying Realtors Pvt Ltd

We have been working with Digital Skills for the past 2 years and have found them highly professional in terms of delivering what has been agreed upon. They know the technical aspect of digital marketing like the back of their hand. I consider them as a partner rather than  an agency because they take ownership of the entire tasks and ensure that it is delivered on time and with the highest standards. I strongly believe it is because of Digital Skills we are able to portray ourselves as the next generation real estate agents in the market.
Propbuying SEO Case study

Linkedin Lead Generation Case Study of Propbuying Realtors Pvt Ltd

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