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Propbuying Social Media Marketing Case study

Propbuying Realtors PVT LTD –  Social Media Marketing & Optimization Case Study

Campaign Period – March’15 to Till Date

Company Profile:

Propbuying is a company incorporated by a set of real estate experts and its professionals are on a mission to make property-dealing a delightful, personal and smooth experience as it’s meant to be. Propbuying is property-dealing rethought, redesigned and reinvented. Propbuying is realty simplified!

Digital objectiveThe Objective:

  • When Digital Skills first met the team behind Propbuying.com, they only had expertise in Real estate dealings and a website with a vision to get into digital marketing and acquire customers digitally.
  • The Digital Skills team had to establish, where Propbuying would be positioned in the real estate market place and look at the development of the entire mix of creative online marketing
  • Build an intelligent social media campaigns along with developing social media advertising strategy.

Digital ChallengeThe Challenge:

  • House buying is a high involvement product, and this decision to buy a house is a collective decision after consulting the family members.
  • Lot of people don’t trust real estate agents and have had bad experiences with them.
  • Why Buy Through Propbuying.com?
  • To show case as a industry expert
  • To target only Pune market

Digital Strategy IconThe Strategy:

  • Make a well thought Social media Plan to promote the brand Propbuying Brand
  • A monthly Plan was scheduled to try and increase the engagement with the target audience
  • Build blogs on trending topics and creating awareness of “How to?” for various real estate concerns and showcase the expertise of Propbuying

Digital Result IconThe Execution:

  • Planned a online property fest which was promoted on all the social media channels
  • Engaging the people through trending blogs and answering the doubts that people have in mind regarding property buying
  • Daily posting on the company fan page and promoting it on various other social media platforms to generate the awareness of the brand and drive traffic to the website

Digital Super ManThe Results:

  • With the digital strategy and impeccable execution from Digital Skills, Propbuying far exceeded the campaign expectation and increased the awareness and reach. We tried and targeted the influencers in online real estate media and people who are engaged in the real estate dialogue on social media. Within this list of 150 verified master influencers across social media channel an engaging campaign was started which increase the Facebook fan base by over 2200%.
  • To showcase Propbuying as an expert in real estate exciting blogs were written to increase the subscribers list
  • During this campaign the Propbuying Facebook page got a total likes of over 1500 and an equal no. of followers were achieved
  • We were able to generate leads through Facebook and Twitter and Linkedin.
  • Propbuying became a more popular brand and started appearing in the Google rank above the well known real estate developers in Pune.

Mahesh Yadav – CEO Propbuying Realtors Pvt Ltd, Pune

Whenever it comes to digital we only trust Digital Skills as we have been associated with them for more than 2 years. They take care of our entire digital marketing promotions and specially when it comes to PPC they are masters in it. I would highly recommend anyone looking for digital marketing to consult Digital skills.
Mahesh Propbuying Social media markerinf case study

Social Media Marketing Case Study of Propbuying Realtors PVT LTD

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