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Shrikhande Hospital Nagpur

Shrikhande Hospital and Research Centre, Nagpur – Search Engine Optimization (SEO) Case Study

Campaign Period – April’16 to Till Date

Company Profile:

Shrikhande Hospital and Research Centre is one of the oldest established treatment centre of its kind in the Nagpur, India. Founded in 1993, Shrikhande Hospital and Research Centre has a well-earned reputation for finding solutions for the most challenging infertility, gynaecology and urology problems.
With so many infertility, IVF and surrogacy specialist providers in the India, founder and respected surgeon Dr. Laxmi Shrikhande wanted to improve treatment standards by creating a service focussing solely upon Urogynecology . Shrikhande Hospital and Research Centre was revolutionary and today it remains at the forefront of innovation in the field. Its unmatched success is in no small part due to the expert team of surgeons who continue to exemplify industry standards.

Digital objectiveThe Objective:


  • Shrikhande Hospital and Research Centre is a leading IVF centre with high success rate in India, with such a high reputation in the industry they decided it was time to upgrade their website to reflect their offline presence and expertise online.
  • They wanted to be present on all digital channels and SEO being their priority
  • They needed to increase the brand reach through online
  • Create awareness about the raising issue of male and female infertility
  • Drive organic traffic to website

Digital ChallengeThe Challenge:


Our initial meeting highlighted critical areas for improvement. Some of the biggest challenges highlighted were:

  • Online presence did not correspond to the high standard of the business
  • The website’s design was out of date
  • The website was not responsive to mobile/tablet devices
  • There was a low presence of calls to action
  • A lack of online contact forms for instant inquires
  • The Hospital’s substantial expertise and experience were not effectively portrayed
  • The website content was not up to the mark and complete
  • The pages were very heavy and took time to load, with no attention to UI & UX
  • The internal linking structure was difficult to use

Digital Strategy IconThe Strategy:


  • We identified the several marketing opportunities by auditing the website and the superficial work done by the previous agency.
  • We laid down a proper stepwise procedure to develop the website keeping in mind the target audience’s persona and support it by a strong technical SEO, and scientific Social Media Marketing planning to suit the goals of the business.

Digital Result IconThe Execution:


Our execution supported our strategy to increasing the bottom line by:

  • Rebuilding the entire website, integrate best SEO techniques
  • Setting up report, conversion points and monitoring
  • Growing presence across digital channels by implementing an integrated digital marketing plan for the business

Technology

The website was powered by WordPress, one of the most accepted content management systems (CMS). We suggested that the client remained on this platform as it provided the flexibility to be continually developed in future.

Technical SEO

Separate to the Technical SEO implementation, a wider SEO review was conducted to look at further opportunities. We are now working alongside Shrikhande Hospital and Research Centre to capitalise on further opportunities by building the brand online. To Read more download PDF. 

Digital Super ManThe Results:

  • Over 5,000 visits to the website in less than 4 months of operations
  • Traffic objective for initial campaign period (Oct 2016 – Dec 2016) exceeded by over 127%
  • Improved organic visibility for a variety of infertility related queries. Particularly the service provided by the hospital like IVF, Surrogacy, Urology and Gynecology.
  • 75% increase in enquiries
  • 25% increase in organic traffic MOM
 

Dr.Laxmi Shrikhande – Director Shrikhande Hospital and Research Centre, Nagpur


I am very happy with the re-design of my website by Digital Skills. It has been several years now that I did not feel associated with my previous website, it was cold and looked typical like other hospital websites. However Digital Skills Web Design development solution consulted with me and helped me identify a design that is personalized, warm and easy to browse and apt for my business. So far all my clients who have visited my new website like its look and feel and so do I. I would highly recommend Digital Skills Web Design development solution to any business/individual for their Internet marketing needs.
Laxmi Shrikhande Hospital SEO case study

SEO Case Study of Shrikhande Hospital and Research Centre, Nagpur

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