Source code guru is a market place for creative assets and creative people. Wanted to build a marketplace where people can post their work, and where individuals can buy files, templates, hire freelancers, or learn the skills needed to build the websites video apps, graphics and more.
Case details
Client name:
Ganesh
Location:
Pune
Started
May’16
Completed:
December’16
Category:
Website Development Case Study
Company Profile:
- To develop as website that would be a market place for website themes, digital assets, photos, codes, plugins etc
- To set up an e-commerce website store and promote the website by simplifying customer journey and increase sales
- Not very popular among in the Indian market.
- To target the international Markets
- Big players already in the market
The Strategy :
- We worked with Source Code Guru to understand their proposition and what makes them unique in the marketplace.
- We first understood and mapped the target audience consumer behaviour online. We tried and understand from where the customers will come.
- We identified the various marketing opportunities that could be done through the website.
- We laid down a proper stepwise process to develop the entire website keeping in mind the target audience’s persona and support it by a strong technical SEO.
The Execution:
- We put up a new CMS based on wordpress which would facilitate the internal team to effortlessly update the site content, and be able to develop their blog content with both industry news and information to help grow their influence as thought leaders in the industry. Their key thought was that they wanted to be ‘facilitator’ to their customers, and we build the new website that was geared towards giving them the tools to achieve this.
- We also created a series of customised landing page templates which was in line with source code guru business model
- Digital Skills designed the website that set the brand apart from the others, enabling that the customer journey was as seamless and simple as possible.
- The website was built with the detailed information related to technical functionality. We also endured that the content complemented the products and the information
- The site was made keeping in mind that the site has to have crisp information taking out any unnecessary steps and ensuring that customers have access to all the information they need. Also ensuring that the site does not take much time to load.
- Within 3 months of the launch the site was able to sell 200 templates
- The traffic grew from 0 to 1500 in just 2 months
- The website content also helped in the growth of the social media with 45000 likes within 3 months of launching the website
What client say
We wanted to go digital but didn’t know where to start from at this point Digital Skills stepped in, they explained how each of the digital marketing channels functions with respect to the consumer behavior. They first started with developing a great website which would be the window to our products and services and after this the started auditing our digital properties and based on that they came up with a strategy and way forward for the digital marketing promotion. They are exceptionally great at executing all the digital marketing channels and getting the results for you.
Ganesh
CEO Source Code Guru, Pune