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Supply Depot Case Study

Supply Depot (Printer & Cartridges Ecommerce Business)  –  Search Engine Optimization (SEO) Case Study

Campaign Period – Sep’16 to Feb’17

Company Profile:

Supply Depot is an e-commerce website based out of US and is one of the leading printing cartridge online suppliers.  The company’s most important digital property – their flagship website – is visited annually by over 2.5 million users with over 10 million page views. The company had not upgraded the website for a very long time and had issues like longer download time, the site was not mobile responsive. As with all highly visible projects of this scale – the migration of over 1100 pages – risk mitigation was critical to ensure a successful go-live.

Digital objectiveThe Objective:

  • They wanted to increase traffic to the website
  • Wanted to improve the brand reach and awareness
  • Marketing of the products
  • Targeting the customers
  • Increase the market share among the competitors

Digital ChallengeThe Challenge:

  • Poor Product descriptions
  • Not much content on the website
  • Unoptimized product page
  • Unorganised URL parameters

Digital Strategy IconThe Strategy:

  • We worked with Supply Depot team to understand their proposition and what makes them unique in the marketplace.
  • We understood where the traffic comes from, like price comparison sites, sites showing any offers
  • The focus was to target non branded keywords.

Digital Result IconThe Execution:

  • Integration of business goal with website
  • Website Health Check-up
  • Competitor Audit
  • Keyword Research
  • Keyword identification and prioritisation
  • Technical SEO audit –
  • Add Robot txt. (missing)
  • Add XML Sitemap (missing)
  • Study of all Google Index Pages

Digital Super ManThe Results:

  • Even though the website was migrating we saw the traffic increase by 9%, in a period where it would normally drop.
  • Generating 1,42,512 visits from the SEO activity
  • The optimisation of the website content also saw a boost in the social media conversion ration.
  • Saw a 36% increase in non-brand revenue post SEO execution

Ritesh Dighe – IT Consultant Supply Depot USA

Digital Skills did a excellent job by enhancing our eCommerce web portal presence and our organic ranking. We were not only able to rank for the branded keywords but also for non branded keywords which was the focus of the project, our paid advertisement costs went down as the organic traffic started picking up. Our targeted geography is USA, they have put best efforts to compete with big player. They have executed content strategy very well, their technological understanding supported with customer behavior is  icing on cake. The entire team is passionate about digital marketing, I highly recommend them for any digital marketing services
Supply Depot Website migration case study

Search Engine Optimization Case Study of Supply Depot

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