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Supply Depot Case Study

Supply Depot – Website Migration (Technical SEO) Case Study

Campaign Period – Aug’16 to Feb’17

Company Profile:

Supply Depot is an e-commerce website based out of US and is one of the leading printing cartridge online suppliers.  The company’s most important digital property – their flagship website – is visited annually by over 2.5 million users with over 10 million page views. The company had not upgraded the website for a very long time and had issues like longer download time, the site was not mobile responsive. As with all highly visible projects of this scale – the migration of over 1100 pages – risk mitigation was critical to ensure a successful go-live.

Digital objectiveThe Objective:


  • The client wanted to improve the website store
  • Simplify the customer journey
  • Increase sales and average order value

Digital ChallengeThe Challenge:


  • Enable the flagship website on all mobile devices.
  • Migrate the flagship website from existing platform to a more sustainable solution.
  • The site should not drop in its performance

Digital Strategy IconThe Strategy:


  • We planned the strategy in 3 phases
  • The 1st phase we fixed all the issue that the old site had
  • The 2nd phase take the new website live with the changes
  • The 3rd phase we measure the impact and success of the website migration

Digital Result IconThe Execution:


  • Phase 1: New Site On Test Server
    • Prepare HTML sitemap
    • Fix broken links
    • Check 301 redirects
    • Optimise redirects
    • Resolve duplicate content issues
  • Phase 2: New site goes live
    • Manual Checks
    • Monitor crawl errors
    • Build fresh links
    • Eliminate internal 301 redirects
  • Phase 3: Measure the success of the new site

Digital Super ManThe Results:

  • The site experiences an increase of 65% rise in the traffic
  • There was a 15% growth MoM growth in traffic
  • 25% increase in the revenue post website migration
  • The average order size went up by 20%

Ritesh Dighe – IT Consultant Supply Depot USA


Digital Skills helped Supply Depot to successfully migrate to its new website without any issues. They have helped our technical team to understand how technical SEO need to incorporate while technolgical platform migrations. Their Google Webmaster counsel hold is outstanding. The transaction happened seamlessly and the objectives were very well met. Digital Skills team are experts in digital marketing and were very approachable through out the implementation
Supply Depot Website migration case study

Website Migration (Technical SEO) Case Study of Supply Depot

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