Tourdefarm is a free and reliable agritourism & Ecotourism travel search engine that helps people across the world find the best Agritourism centres near them. With over 70 agritoursim centers listed with them across India, Tourdefarm prides itself on giving its customers the best Agritourism experience ever.
Case details
Started
March’15
Completed:
Till Date
Category:
Content Marketing Case Study
Company Profile:
- Encourage the urban people to experience the beautiful country side of India.
- To get soaked in the rich heritage of Indian culture
- To make the unorganised agritourism industry more organised and focused
- To encourage farmers to list their farms on Tourdefarm
- To make the experiential vacation popular
- Increase Social Media Engagement
- People not aware of the agritourism at large
- Experiential vacation still at a very nascent stage
- This is not a leisure vacation
- Create interest through content development for people who are into leisure vacation
The Strategy :
- Based on the objective we defines the content scope
- Developed the persona matrix
- Determined the type of content
- The various platforms the content would be published
- Amplification of the content
The Execution:
- Based on the research and content marketing strategy – conducted an online demand research, Google paid search data and the online consumer behavior of key target audience demographics, to promote high converting content organically.
- Produced creative content – we created a range of blogs, images, infographics, in-depth articles and visual interactive content – this included our monthly 10 blogs and daily social media posts to drive an engagement with the target audience.
- The content developed on the website and blog section was promoted across content amplifying sites and various social media sites
- Increased new member signups via organic search by 45% MoM – focusing on driving traffic which was highly converting within organic search campaigns.
- Grew social media & Email audience by 37% – in combination with building the Tourdefarm social audience to over 4000 followers/fans, we also considerably increased the number of email subscribers.
- Reduced overall new member acquisition costs by 32% – we made a remarkable saving on SEO costs vs paid media costs, to make sure that we can extent spend in a more cost-effective way.