TourdeFarm is the ONLY website in India dedicated to the promotion of farm and countryside accommodation, activities and supporting farmers and country people diversify.Tourdefarm one of its kinds aims to boost a minimum of 1 lakh monthly visitors, as research shows people consult internet to seek recommendation from friends and strangers, Tourdefarm.in will help you to reach the right people.
Case details
Started
March’15
Completed:
Till Date
Category:
Social Media Marketing Case Study
Company Profile:
- To build a strong band in the market for agritourism and ecotourism
- Leveraging Web to Create a Strong Brand Personality
- To increases awareness through social media
- Engage people with the brand
- People not very open for experiential vacation
- Agritourism is more of an activity based trip
- To make the concept popular among the common people
- Showcase the benefits of Agritourism
The Strategy :
- In order to increase share-of-voice, we understood the social landscape for the brand, who was talking about experiential vacation, agritourism & ecotourism and what they were saying. Using the social tools we were able to
- Build personas
- Identify brand strengths and challenges in the marketplace
- With this, Digital-Skills devised a social strategy for agritourism that would see Tourdefarm’s share-of-voice increase by 75% over a 4 month period.
The Execution:
- Daily engaging post based on various agritourism centres was posted.
- Joining various target groups and engaging in exchange of ideas
- Following industry experts on twitter
- Commenting and posting relevant content on twitter
- Publishing 10 blogs monthly related to the trending topics in agritourism
- To make sure that each campaigns achieve the targeted interest and reach it deserved, our teams ran a range of Facebook paid advertising campaigns. Reaching a total of nearly 1700 likes in a week, these campaigns succeeded in engaging tourdefarm’s most responsive demographic.
- 1700 Facebook like in a week
- 89,000 impressions
- 34308 engagements
- Share and retweets 1400