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Digital Marketing for Business Analysts

Digital Skills

Digital Marketing for Business Analysts

Learn how to analyze your organization’s Digital Plans and make effective business decisions to increase efficiency. Understand the impact of your decision due to Digital Transformation.

Digital Marketing course for Business analyst is for the people who are well equipped with both IT and business skills. You need to have a basic understanding of how business organization functions.

Business Analysts
DURATION

Part-time(30Hrs)

SKILL LEVEL

(Specialist)

DELIVERY

(Online / Class)

CERTIFICATION

Yes

PRICE

Enquire Now

Digital-Leadership-masterclass-Pune

There is a 12% job growth rate for Digital Business analyst

Understand the technological and digital gap that exists in the organization. You will learn how to effectively analyze a business and the digital changes it needs. Learn how to gather information from different websites, digital assets a company possesses competitive analysis and provide detailed reports about your findings. Keep yourself updated to new social media trends to utilize the platform effectively.

Module Overview

  • Introduction to Digital Marketing
    Module 1
    We introduce you to the digital world, explain to you the need for digital marketing, define the online marketing mix and help you explore career opportunities.
  • Impact of Digital Marketing
    Module 2
    Learn the challenges marketers are facing, how digital media has impacted marketing, how paid, owned and earned media works; the rise of permission marketing, change in consumer behavior, digital impact on marketing funnel and the customer journey.
  • Developing a Digital strategy
    Module 3
    An introduction to digital strategy, buyer persona, digital audit and multi channel marketing and sales funnel.
  • Competitive Audit
    Module 4
    Capture what your clients’ top competitors are doing and analyze what is working and what is not, understand both their online and offline strategies.
  • Search engine optimization
    Module 5
    SEO module will help you understand the importance of organic traffic, major functioning of search engines, how search engine algorithms work, importance of keyword research in SEO and on-page optimization techniques, using search console and importance for off-page optimization, SEO tactics and how to measure your SEO efforts.
  • Technical Audit
    Module 6
    Learn how to analyze your clients’ current performance both business and website related, SEO link audit and keyword analysis.
  • Social Media Marketing
    Module 7
    Learn how to build a social media strategy, deciding which social network mix to choose, defining communication strategy, building your social media presence, social listening, engaging your followers, creating viral content and measuring ROI.
  • Website content and social media Audit
    Module 8
    Learn how to make a comprehensive Audit of all the social media channels and content available on the website.
  • Introduction to Google analytic
    Module 9
    This module will help you understand the importance of defining a Goal for your website and Business property, understanding different KPI’s, how to drill down your goals into measurable metrics, to track the goals in Google Analytics and how to use Google analytics to understand customer behavior.
  • Search engine Marketing(PPC)
    Module 10
    Why Pay per clicks campaigns are important, keyword research, understanding different KPI’s of search engine Marketing and launching a search engine campaigns, Google Display Campaigns and effective techniques for Remarketing.
  • Lead Conversation optimization Audit
    Module 11
    How to analyze websites’ conversion opportunities, which can be onsite or technical. Fix web pages, call to action, content, and web page usability.
BA

Who is this course for?

Digital marketing course will help you analyze your entire organization’s Digital Plans. Make intelligent business decisions by analyzing digital asset. Acquire Business analytic skills and run your organization’s Digital marketing campaign effectively.

  • Digital marketer
  • Analyst
  • Student
  • Working professional
  • Entrepreneur
why digital skills (8)

Digital Skills

Why choose us?

Learning from Industry leaders ensures that you are equipped with high quality Industry standard skills.Classroom learning is the best form of training. Learning can be instantly adapted to suit the needs of delegates; classroom trainers will effectively engage students thereby creating a fruitful learning experience.

Completing certifications from Digital Skills will ensure that you are updated with current digital trends, industry best practices, good understanding of theory and practical knowledge.

Ready to get started with digital marketing?

Student

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