D S Kulkarni Developers Ltd is a well-known real estate developer from Pune. D S Kulkarni is a trusted real estate brand for the past 35 years in Pune. At DSK, they appreciate the emotions that are attached to a home. Buying a home is an investment of a lifetime, the single most important decision that one make. And that’s why they say we build homes not houses!
Case details
Client name:
Salil Phatak
Location:
Pune
Started
April’15
Completed:
June’16
Category:
Content Marketing Case Study
Company Profile:
- D S Kulkarni Developers Ltd approached us to devise a content marketing campaign to earn social engagement mentions, social shares, traffic and new linking
- The content on the website was outdated and needed a revamp
- The content needed to be crisp and engaging with the prospective customer
- Increase organic search market share
- D S Kulkarni Developers Ltd is in a furiously competitive space, and needed a unique approach to content marketing to achieve the required results in the online media
- The end goal being to drive traffic, get the brand noticed more
- Generate the SEO links that will increase overall visibility for the longer tail searches they predict converting to sale
The Strategy :
- The DSKDL website already had the advantage of having a good domain age and being an established brand name amongst real estate investors
- The site needed some extensive changes when it came to content as this would help SEO in therm of improving the rankings in the search engines.
- A newly devised Keyword research and phrases were put together.
- By re-evaluating the website Digital Skills identified areas of weakness that could be optimised in collaboration with D S Kulkarni Developers Ltd
The Execution:
- Digital Skills began by performing a content audit of the existing site and social channels, mapping consumer journeys and comparing them with the competition.
- We then immersed ourselves in the D S Kulkarni Developers Ltd brand before applying our guiding principles to develop a tone of voice bible and outline a daily content strategy.
- All the content and the tone was maintained to reflect the brand value of the company, the content was focused on information
- We produced various types of content like infographics, blog content which was able to connect with the audience
- The bounce rate reduced considerably as the content was more organised and
- information could be found easily
- Website traffic increases by 35% MoM
- Organic traffic increased by 107% MoM
- The conversion rate peaked at 4.5%
What client say
Digital Skills have been helping us in creating content for our webpages and other web properties. We have been able to reach the desired google ranking only because of the great content that Digital Skills have been able to provide us. I am very satisfied with their service
Salil Phatak
Digital Marketing Head at D. S. Kulkarni Developers Ltd, Pune