Propbuying is a company incorporated by a set of real estate experts and it professionals on a mission to make property-dealing the delightful, personal and smooth experience as it’s meant to be. Propbuying is property-dealing rethought, redesigned and reinvented. Propbuying is realty simplified!
Propbuying.com – SEO
Case details
Client name:
Mahesh Yadav
Location:
Pune
Started
March’15
Completed:
Till Date
Category:
Search Engine Optimization (SEO) Case Study
Company Profile:
- Buying a home can be a tedious task and complicated Propbuying wanted to change this
- To be a digital savvy and project themselves as the next generation real estate agent in Pune.
- To be able to find Propbuying easily on the internet
- Create the brand awareness online
- Increasing awareness and brand presence of Propbuying in the Pune location
- Increasing awareness of Propbuying as a best real estate agency in Pune
- Improving the quality of real estate-related content on the Propbuying website
- Providing fresh content continuously on the website
- Increasing organic visibility of the Propbuying website for Pune related real estate website
- To compete online with well known property developer brands in Pune
The Strategy :
- Digital Skills build on the concept of Propbuying that is reality simplified and tried and working on creating content around this concept. The communication was designed to make people find the information about upcoming properties in Pune and the related information
- A thorough audience research was done and their online behaviour was tracked as this helped us to focus on the basic information that the people were looking for online.
- A rigorous key word research was done and discussed with the client to generate content around these keywords.
The Execution:
- The business objective and the online challenges were mapped together
- Started tracking all the web properties by integrating the google webmaster and google analytics to understand the behaviour of the customers who were visiting the site
- Implemented all the technical SEO, Meta tags, Descriptions and Title tags etc
- Developed a content with the right keyword mix for the business pages
- Continuously updated fresh content every week to attract new visitors
- Followed a 360 degree integrated digital marketing communication plan across all digital channels
- Created landing pages for special property promotion for lead capturing
- Followed the Digital Skills integrated approach to digital marketing, the majority of disciplines have been involved in the proposal, creation, build and promotion of Propbuying.com
- Over 10,000 visits to the discover property buying in Pune in less than 6 months
- Traffic objective for initial campaign period (July 2015 – Nov 2015) exceeded by over 100%
- Improved organic visibility for a variety of Real estate-related queries. Particularly successful areas include guides about property buying, upcoming locations in Pune, Upcoming new Properties in Pune which are gaining considerable traction in organic search.
What client say
We have been working with Digital Skills for the past 2 years and have found them highly professional in terms of delivering what has been agreed upon. They know the technical aspect of digital marketing like the back of their hand. I consider them as a partner rather than an agency because they take ownership of the entire tasks and ensure that it is delivered on time and with the highest standards. I strongly believe it is because of Digital Skills we are able to portray ourselves as the next generation real estate agents in the market.
Mahesh Yadav
CEO at Propbuying Realtors Pvt Ltd, Pune