Learn effective content marketing strategies to gain attention by engaging your customers and form connections by providing the right content. Understand how to generate content which satisfies customer’s need and also aligns with your business goals.
Hubspot’s Content Marketing course is for individuals who want to take the prime responsibility of building content strategies, generating content ideas and curating customer centric content.
Digital Marketing Course Content
Digital Skills
Content Marketing Course
DURATION
Part-time(30Hrs)
SKILL LEVEL
(Specialist)
DELIVERY
(Online / Class)
CERTIFICATION
Yes
PRICE
Content Marketing costs 62% less than Traditional Marketing
Join Digital skills and master the skills of content marketing. The detailed curriculum will help you set content goals, generate content ideas, write engaging content and measure your results. After completing the course you will understand the shift that has taken place in the content market. You will also be able to build your own strategies which will align both your content and business needs.
Module Overview
Module 1
Introduction
What is content marketing, how content plays different roles on different multi-media channels, and how the content intent has changed from selling to educating and entertaining.
Module 2
Business objective and User-centered Content
Understanding business objectives for content marketing, researching your audience and identifying key problems. Identifying user journeys, their touch points and planning content strategies aligned with business objectives.
Module 3
Story-telling and branded content
learn how to Create brands by effective story-telling, the role of story and content in brand building, difference between traditional and branded content.
Module 4
Content marketing for different channels
Understand the different content channels and the role it plays in content distribution, creating content based the medium.
Module 5
Content Marketing strategy
Study the framework used in building content strategy, write SEO optimized content, build audience personas for your business, and build editorial calendars and distribution.
Module 6
Challenges in content marketing
Learn the challenges you may come across while creating content like resource inadequacy, budget planning and coordinating between different departments (Graphics, SEO, finance)
Module 7
Measure success, KPI and ROI
analyze whether your content is aligned with your business goals, measure your content ROI and key performance Indicators.
Who is this course for?
Content is the core of all the Digital Marketing activities. Learn the scope of content marketing, content strategies, content goals and how to generate content ideas. Get Hubspot certified and learn how to generate useful and customer centric content.
- Entrepreneur
- Students
- Career Changer
- Professional
What competencies will you gain?
Digital Skills
Why choose us?
Learning from Industry leaders will help you in acquiring the high quality Industry standard skills.Classroom learning is the best form of training. Learning can be instantly adapted to suit the needs of delegates; classroom trainers can effectively engage students thereby creating a fruitful learning experience.
Completing certification from Digital Skills ensures that you are updated with current digital trends, industry best practices, good understanding of theory and practical knowledge.
Ready to get started with digital marketing?
Student
Testimonial
Digital Skills Blogging training sessions really made me realize that how I can make my hobby as a way of making extra income. Also this is a life long property which you can keep improvising on. The session was full of examples & on how to get started and maintain your blog
The future of integrated digital marketing communication is online reputation management and this course has been very well designed according to the industry standards, I will definitely recommend all the marketers, brand managers and business professionals to attend this course.
The online reputation management course has been of great use to me as it has helped me to better understand the customer’s needs and the problems that they face and take corrective actions digitally to satisfy them. I think this is a great course for all the marketers and business owners.
I attended the conversion rate optimization classroom module and I found that the faculty, was very very good. In spite of the subject being technical and strategy driven the faculty managed to keep us interested from beginning to end, with loads of content and many good tips on how to improve the conversion rate for customer acquisition.
