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Digital Marketing for Content Writers

Digital Skills

Digital Marketing Course for Content Writers

Transform your Content writing career by learning the advance course of Digital marketing and how content is the integral part of all digital marketing activities. A comprehensive course on how to leverage your writing skills in Digital marketing.

This course is suitable for content writers who want to get an understanding of how business and digital marketing works. Whether you are a complete beginner or an experienced individual, this course is perfect for you.

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Content Marketing Course
DURATION

Part-time(30Hrs)

SKILL LEVEL

(Specialist)

DELIVERY

(Online / Class)

CERTIFICATION

Yes

PRICE

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Content Marketing Course Pune

Content marketing gets 6x more conversion rate than other methods

Standout from your competition by understanding content marketing and how to write valuable, helpful and persuasive content to attract your audience. We teach you different aspects of Digital marketing and how content plays an important role in every aspect of Digital Marketing. After completing this course, you will be able to get the strategic and business aspect of copy writing and content.

Module Overview

  • Introduction to Digital Marketing
    Module 1
    We introduce you to the digital world, explain to you the need for digital marketing, define the online marketing mix and help you explore career opportunities.
  • Impact of Digital Marketing
    Module 2
    Learn the challenges marketers are facing, how digital media has impacted marketing, how paid, owned and earned media works; the rise of permission marketing, change in consumer behavior, digital impact on marketing funnel and the customer journey.
  • Developing a Digital strategy
    Module 3
    An introduction to digital strategy, introduction to build a buyer persona, understanding the digital audit, introduction to multi channel marketing funnel and sales funnel understanding.
  • Introduction to blogging
    Module 4
    Understand the importance of Blogging for Business, types of blogs and blogging platforms like Wordpress and BlogSpot, core Mechanics of blog creation and Blog Marketing.
  • Introduction to content Marketing
    Module 5
    What is content marketing? Why is content marketing important? Role of content in Digital marketing, types of content used to promote digital assets and the process of content creation.
  • Keyword Research
    Module 6
    This module enables you to understand the importance of keyword and keyword research and its impact on site architecture, keyword analysis, understanding long term keyword demand and keyword difficulty.
  • Search engine optimization
    Module 7
    search engine optimization module will help you understand the importance of organic traffic, to understand the major functioning of search engines, how search engine algorithms work, importance of keyword research in search engine optimization and on-page optimization techniques.
  • Introduction to Google analytic
    Module 8
    This module will help you understand the importance of defining a Goal for your website and Business property, understanding different KPI’s, how to drill down your goals into measurable metrics, to track the goals in Google Analytics and how to use Google analytics to understand customer behavior.
  • Search engine Marketing
    Module 9
    Why Pay per clicks campaigns are important, keyword research, understanding different KPI’s of search engine Marketing and launching a search engine campaigns. Learn how to effectively manage Google Ads account and Campaign health monitoring, Ad extensions, Google Display Campaigns and effective techniques for Remarketing.
  • Social Media Marketing
    Module 10
    Learn how to build a social media strategy, deciding which social network mix to choose, defining communication strategy, building your social media presence, social listening, engaging your followers, creating viral content and measuring ROI.
  • Email Marketing
    Module 11
    Introduction to email marketing, why email marketing has great significance, nature of email marketing, advantages and challenges you may face, spam laws to consider, designing a framework for email marketing, and how to effectively execute email marketing campaigns.
  • Introduction to affiliate Marketing
    Module 12
    What is affiliate marketing, Affiliate networks and in-house program, learn how to design an affiliate marketing programme, choosing the right affiliate tracking software, we discuss the role of an affiliate manager and affiliate marketing for publishers.
Career-Changers

Who is this course for?

CONTENT is the KING in Digital Marketing. Learn Digital Marketing and standout from your competition. Join Digital Skills and we will guide you to build a road map for your career in content writing and copy writing.

  • Writer
  • Jobseekers
  • Entrepreneur
  • Professional
  • Marketing Experts
  • Students

What competencies will you gain?

You can have a better understanding about the brand and product.
You will be able to add your ideas and thoughts with company’s certified inbound marketing team.
Expert in writing about any content and optimizing it with the keywords.
Work as a content marketing manager with the knowledge of best content strategy in company.
Get google certified in content marketing.
Young student sitting at the table and use the laptop
IDM-5

Digital Skills

Why choose us?

Learning from Industry leaders ensures that you are equipped with high quality Industry standard skills.Classroom learning is the best form of training. Learning can be instantly adapted to suit the needs of delegates; classroom trainers will effectively engage students thereby creating a fruitful learning experience.

Completing certifications from Digital Skills will ensure that you are updated with current digital trends, industry best practices, good understanding of theory and practical knowledge.

Ready to get started with digital marketing?

Register for demo

Student

Testimonial

Digital Skills Blogging training sessions really made me realize that how I can make my hobby as a way of making extra income. Also this is a life long property which you can keep improvising on. The session was full of examples & on how to get started and maintain your blog
Mr. Gaurav Merulingkar
DIGITAL GRID (ONLINE LOANS) – Bajaj Finserv
The future of integrated digital marketing communication is online reputation management and this course has been very well designed according to the industry standards, I will definitely recommend all the marketers, brand managers and business professionals to attend this course.
Mr. Kaushik Mhadeshwar
Web-StepUp
The online reputation management course has been of great use to me as it has helped me to better understand the customer’s needs and the problems that they face and take corrective actions digitally to satisfy them. I think this is a great course for all the marketers and business owners.
Mr. Kapil Jain
Product Manager – Bajaj Finserv
I attended the conversion rate optimization classroom module and I found that the faculty, was very very good. In spite of the subject being technical and strategy driven the faculty managed to keep us interested from beginning to end, with loads of content and many good tips on how to improve the conversion rate for customer acquisition.
Mr. Samir Joshi
Digital Marketing, Social Media and ORM Specialist

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