- Introduction to Digital Marketing
Module 1
We introduce you to the digital world, explain to you the need for digital marketing, define the online marketing mix and help you explore career opportunities.
- Impact of Digital Marketing
Module 2
Learn the challenges marketers are facing, how digital media has impacted marketing, how paid, owned and earned media works; the rise of permission marketing, change in consumer behavior, digital impact on marketing funnel and the customer journey.
- Developing a Digital strategy
Module 3
An introduction to digital strategy, buyer persona, digital audit and multi channel marketing and sales funnel.
- Introduction to blogging
Module 4
Understand the importance of Blogging for Business, types of blogs and blogging platforms like Wordpress and BlogSpot, core Mechanics of blog creation and Blog Marketing.
- Introduction to content Marketing
Module 5
What is content marketing? Why is content marketing important? Role of content in Digital marketing, types of content used to promote digital assets and the process of content creation.
- Keyword Research
Module 6
This module enables you to understand the importance of keyword and keyword research and its impact on site architecture, keyword analysis, understanding long term keyword demand and keyword difficulty.
- Search engine optimization 1
Module 7
search engine optimization module will help you understand the importance of organic traffic, to understand the major functioning of search engines, search engine algorithms, importance of keyword research in search engine optimization and on-page optimization techniques.
- Search engine optimization 2
Module 8
Learn how to get your site indexed, using Google search console, understand page rank and link building, best techniques and importance for off-page optimization, SEO tactics and how to measure your SEO efforts.
- Introduction to Google analytic
Module 9
This module will help you understand the importance of defining a Goal for your website and Business property, understanding different KPI’s, how to drill down your goals into measurable metrics, to track the goals in Google Analytics and how to use Google analytics to understand consumer behavior.
- Search engine Marketing (PPC) 1
Module 10
Why Pay per clicks campaigns are important, keyword research, understanding different KPI’s of search engine Marketing and launching a search engine campaigns.
- Search engine Marketing(PPC) 2
Module 11
Learn how to effectively manage Google Ads account and Campaign health monitoring, Ad extensions, Google Display Campaigns and effective techniques for Remarketing.
- Social Media Marketing
Module 12
Learn how to build a social media strategy, deciding which social network mix to choose, defining communication strategy, building your social media presence, social listening, engaging your followers, creating viral content and measuring ROI.
- Social Media Marketing 2
Module 13
Twitter and Twitter analytics, YouTube and YouTube analytics and content marketing through Social media.
- Email Marketing
Module 14
Introduction to email marketing, why email marketing has great significance, nature of email marketing, advantages and challenges you may face, spam laws to consider, designing a framework for email marketing, and how to effectively execute email marketing campaigns.
- Introduction to affiliate Marketing
Module 15
What is affiliate marketing, Affiliate networks and in-house program, learn how to design an affiliate marketing program, choosing the right affiliate tracking software, discuss the role of an affiliate manager and affiliate marketing for publishers.
- Introduction to Growth hacking
Module 16
Lead Management, landing page design, Growth hacking and lean marketing frame work.
