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Digital Marketing Course for NGOs

Digital Skills

Digital Marketing Course for NGOs

Learn how to navigate your way through your budget constraints by launching budget-friendly digital marketing campaigns, creating a comprehensive digital marketing strategy for your NGO.

This specialized course is for NGO officials who carry a prime responsibility of brand building and other marketing activities. You don’t need any prior knowledge of Digital marketing to join this course.

Digital Marketing for NGO
DURATION

Part-time(30Hrs)

SKILL LEVEL

(Specialist)

DELIVERY

(Online / Class)

CERTIFICATION

Yes

PRICE

Enquire Now

Volunteer holding clothes in donation box

22% of People are more likely to donate to a Branded Charity Vs a Non Branded Charity

Comprehensive Digital marketing course that will help you understand all the key fundamentals of digital marketing. After completing this course, you will be able to create your own personal campaigns. Learn different modules like SEO, Social media marketing, email marketing. Learn how content marketing will help you in Brand building.

Module Overview

  • Introduction to Digital Marketing
    Module 1
    We introduce you to the digital world, explain to you the need for digital marketing, define the online marketing mix and help you explore career opportunities.
  • Developing a Digital strategy
    Module 2
    An introduction to digital strategy, buyer persona, digital audit and multi channel marketing and sales funnel.
  • Search engine optimization
    Module 3
    SEO module will help you understand the importance of organic traffic, major functioning of search engines, how search engine algorithms work, importance of keyword research in SEO and on-page optimization techniques, using search console and importance for off-page optimization, SEO tactics and how to measure your SEO efforts.
  • Blogging and Content marketing
    Module 4
    Understand the importance of Blogging and how to amplify your reach using content marketing. Understand how to brand yourself using content.
  • Social Media Marketing
    Module 5
    Learn how to build a social media strategy, deciding which social network mix to choose, defining communication strategy, building your social media presence, social listening, engaging your followers, creating viral content and measuring ROI.
  • Introduction to Google analytic
    Module 6
    This module will help you understand the importance of defining a Goal for your website and Business property, understanding different KPI’s, how to drill down your goals into measurable metrics, to track the goals in Google Analytics and how to use Google analytics to understand customer behavior.
  • Search engine Marketing(PPC)
    Module 7
    Why Pay per clicks campaigns are important, keyword research, understanding different KPI’s of search engine Marketing and launching a search engine campaigns, Google Display Campaigns and effective techniques for Remarketing.
  • Email Marketing
    Module 8
    Introduction to email marketing, why email marketing has great significance, nature of email marketing, advantages and challenges you may face, spam laws to consider, designing a framework for email marketing, and how to effectively execute email marketing campaigns.
Volunteer

Who is this course for?

Let your message reach your target audience through digital marketing channels. Learn digital marketing, social media marketing to help your NGO in branding and spreading awareness across social channels.

  • NGO
  • Volunteers
  • Entrepreneur
  • People working for a social cause
why digital skills

Digital Skills

Why choose us?

Learning from Industry leaders ensures that you are equipped with high quality Industry standard skills.Classroom learning is the best form of training. Learning can be instantly adapted to suit the needs of delegates; classroom trainers will effectively engage students thereby creating a fruitful learning experience.

Completing certifications from Digital Skills will ensure that you are updated with current digital trends, industry best practices, good understanding of theory and practical knowledge.

Ready to get started with digital marketing?

Student

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