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Digital Marketing for Market researchers

Digital Skills

Digital Marketing for Market researchers

Market research is a key part in business and product development. Understand how to make a comprehensive digital analysis of potential business insights, consumer behavior, and market trends.

This course is suitable for market researchers who are equipped with some knowledge of traditional market research and business development.

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Market Researchers
DURATION

Part-time(30Hrs)

SKILL LEVEL

(Specialist)

DELIVERY

(Online / Class)

CERTIFICATION

Yes

PRICE

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Digital Marketing for Market Researchers

57% of Researchers said that they are not good with competitor analysis

Understand how to conduct an in-depth market research using digital assets; find the right target audience, learn the language of your audience to build a long-lasting relationship. You will be able to research through all the marketing aspects before launching a digital marketing campaign. Understand how market research is an integral part of business strategy.

Module Overview

  • Introduction to Digital Marketing
    Module 1
    We introduce you to the digital world, explain to you the need for digital marketing, define the online marketing mix and help you explore career opportunities.
  • Impact of Digital Marketing
    Module 2
    Learn the challenges marketers are facing, how digital media has impacted marketing, how paid, owned and earned media works; the rise of permission marketing, change in consumer behavior, digital impact on marketing funnel and the customer journey.
  • S.W.O.T. Analysis
    Module 3
    Learn how to conduct a practical SWOT analysis for your company.
  • Competitive Audit
    Module 4
    Capture what your client’s top competitors’ are doing and analyze what is working and what is not, understand both their online and offline strategies.
  • Search engine optimization
    Module 5
    SEO module will help you understand the importance of organic traffic, major functioning of search engines, how search engine algorithms work, importance of keyword research in SEO and on-page optimization techniques, using search console and importance for off-page optimization, SEO tactics and how to measure your SEO efforts.
  • Technical Audit
    Module 6
    Learn how to analyze your clients’ current performance both business and website related, SEO link audit and keyword analysis.
  • Social Media Marketing
    Module 7
    Learn how to build a social media strategy, deciding which social network mix to choose, defining communication strategy, building your social media presence, social listening, engaging your followers, creating viral content and measuring ROI.
  • Website content and social media Audit
    Module 8
    Learn how to make a comprehensive Audit of all the social media channels and content available on the website.
  • Introduction to Google analytic
    Module 9
    This module will help you understand the importance of defining a Goal for your website and Business property, understanding different KPI’s, how to drill down your goals into measurable metrics, to track the goals in Google Analytics and how to use Google analytics to understand customer behavior.
  • Search engine Marketing(PPC)
    Module 10
    Why Pay per clicks campaigns are important, keyword research, understanding different KPI’s of search engine Marketing and launching a search engine campaigns, Google Display Campaigns and effective techniques for Remarketing.
  • Lead Conversation optimization Audit
    Module 11
    How to analyze website’s conversion opportunities, which can be onsite or technical. Fix web pages, call to action, content, and web page usability.
Professionals

Who is this course for?

Learn how to conduct market and competitive research for digital assets. Understand customer behavior by conducting market analysis. This course is specially designed for market researchers and marketing executives.

  • Students
  • Marketer Researchers
  • Entrepreneur
  • Working professional
  • Market Executive

What competencies will you gain?

Specialist in market research and can able to analyze it.
Expert in understanding the customer flow and their behavior.
Specialist in making the complete audit of social media and website.
Able to track the customer flow and can easily achieve the goal in market.
SEM
IDM-5

Digital Skills

Why choose us?

Learning from Industry leaders ensures that you are equipped with high quality Industry standard skills.Classroom learning is the best form of training. Learning can be instantly adapted to suit the needs of delegates; classroom trainers will effectively engage students thereby creating a fruitful learning experience.

Completing certifications from Digital Skills will ensure that you are updated with current digital trends, industry best practices, good understanding of theory and practical knowledge.

Ready to get started with digital marketing?

Register for demo

Student

Testimonial

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Mr. Gaurav Merulingkar
DIGITAL GRID (ONLINE LOANS) – Bajaj Finserv
The future of integrated digital marketing communication is online reputation management and this course has been very well designed according to the industry standards, I will definitely recommend all the marketers, brand managers and business professionals to attend this course.
Mr. Kaushik Mhadeshwar
Web-StepUp
The online reputation management course has been of great use to me as it has helped me to better understand the customer’s needs and the problems that they face and take corrective actions digitally to satisfy them. I think this is a great course for all the marketers and business owners.
Mr. Kapil Jain
Product Manager – Bajaj Finserv
I attended the conversion rate optimization classroom module and I found that the faculty, was very very good. In spite of the subject being technical and strategy driven the faculty managed to keep us interested from beginning to end, with loads of content and many good tips on how to improve the conversion rate for customer acquisition.
Mr. Samir Joshi
Digital Marketing, Social Media and ORM Specialist

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