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Integrated Digital Marketing

Digital Skills

Digital Marketing Course in Pune

A complete and certified Digital Marketing Course covering all the important aspects of Digital Marketing. This Course will help you understand Search engine optimization, Social Media Marketing, PPC, Email Marketing and many other key specializations.

The Course is specially designed for students. Whether you are a complete beginner or already have some experience in digital marketing, this course is suitable for you.

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Integrated Digital Marketing Course Pune
DURATION

Part-time(30Hrs)

SKILL LEVEL

(Specialist)

DELIVERY

(Online / Class)

CERTIFICATION

Yes

PRICE

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Integrated Digital Marketing Course

A predicted job growth rate of approximately 9 percent for all advertisers, promoters and marketing managers by 2024

This Course will help you strengthen the foundation of your Digital Marketing skills. Learn the necessary core concepts from all the aspects of Digital Marketing. You will be trained by Leading Industry Experts who will provide you the exposure of Industry standard knowledge. This will help you create an effective digital marketing campaigns aligned with your Business Goals.

Module Overview

Module 1

Introduction to Digital Marketing

We introduce you to the digital world, explain to you the need for digital marketing, define the online marketing mix and help you explore career opportunities.
Module 2

Impact of Digital Marketing

Learn the challenges marketers are facing, how digital media has impacted marketing, how paid, owned and earned media works; the rise of permission marketing, change in consumer behavior, digital impact on marketing funnel and the customer journey.
Module 3

Developing a Digital strategy

An introduction to digital strategy, buyer persona, digital audit and multi channel marketing and sales funnel.
Module 4

Introduction to blogging

Understand the importance of Blogging for Business, types of blogs and blogging platforms like Wordpress and BlogSpot, core Mechanics of blog creation and Blog Marketing.
Module 5

Introduction to content Marketing

What is content marketing? Why is content marketing important? Role of content in Digital marketing, types of content used to promote digital assets and the process of content creation.
Module 6

Keyword Research

This module enables you to understand the importance of keyword and keyword research and its impact on site architecture, keyword analysis, understanding long term keyword demand and keyword difficulty.
Module 7

Search engine optimization 1

search engine optimization module will help you understand the importance of organic traffic, to understand the major functioning of search engines, search engine algorithms, importance of keyword research in search engine optimization and on-page optimization techniques.
Module 8

Search engine optimization 2

Learn how to get your site indexed, using Google search console, understand page rank and link building, best techniques and importance for off-page optimization, SEO tactics and how to measure your SEO efforts.
Module 9

Introduction to Google analytic

This module will help you understand the importance of defining a Goal for your website and Business property, understanding different KPI’s, how to drill down your goals into measurable metrics, to track the goals in Google Analytics and how to use Google analytics to understand consumer behavior.
Module 10

Search engine Marketing (PPC) 1

Why Pay per clicks campaigns are important, keyword research, understanding different KPI’s of search engine Marketing and launching a search engine campaigns.
Module 11

Search engine Marketing(PPC) 2

Learn how to effectively manage Google Ads account and Campaign health monitoring, Ad extensions, Google Display Campaigns and effective techniques for Remarketing.
Module 12

Social Media Marketing

Learn how to build a social media strategy, deciding which social network mix to choose, defining communication strategy, building your social media presence, social listening, engaging your followers, creating viral content and measuring ROI.
Module 13

Social Media Marketing 2

Twitter and Twitter analytics, YouTube and YouTube analytics and content marketing through Social media.
Module 14

Email Marketing

Introduction to email marketing, why email marketing has great significance, nature of email marketing, advantages and challenges you may face, spam laws to consider, designing a framework for email marketing, and how to effectively execute email marketing campaigns.
Module 15

Introduction to affiliate Marketing

What is affiliate marketing, Affiliate networks and in-house program, learn how to design an affiliate marketing program, choosing the right affiliate tracking software, discuss the role of an affiliate manager and affiliate marketing for publishers.
Module 16

Introduction to Growth hacking

Lead Management, landing page design, Growth hacking and lean marketing frame work.
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Who is this course for?

Integrated Digital Marketing course will help you in becoming an expert in all the areas of Digital Marketing including SEO, PPC, Social Media Marketing, Email Marketing and more. This Certified course will be conducted by leading industry experts which will make help you in your career.

  • Students
  • Jobseekers
  • Working Professional
  • Entrepreneur
  • Working Experts

What competencies will you gain?

With the help of Integrated digital marketing you will:

learn a lot about how to set up Google ads campaign and market your brand more to get more traffic on your website.
get to know more about the SEO, PPC, Social Media marketing, Email marketing and more.
Able to standout from the crowd and can begin your own startup after doing this course or work as a PPC manager, Adwords manager, Social Media Marketing Manager.
IDM-4
IDM-5

Digital Skills

Why choose us?

Learning from Industry leaders ensures that you are equipped with high quality industry standard skills. Our classroom learning is the best form of training. Learning can be instantly adapted to suit the needs of delegates; classroom trainers will effectively engage students thereby creating a fruitful learning experience.

Completing certifications from Digital Skills will ensure that you are updated with current digital trends, industry best practices, good understanding of theory and practical knowledge.

Ready to get started with digital marketing?

Register for demo

Student

Testimonial

Digital Skills Blogging training sessions really made me realize that how I can make my hobby as a way of making extra income. Also this is a life long property which you can keep improvising on. The session was full of examples & on how to get started and maintain your blog
Mr. Gaurav Merulingkar
DIGITAL GRID (ONLINE LOANS) – Bajaj Finserv
The future of integrated digital marketing communication is online reputation management and this course has been very well designed according to the industry standards, I will definitely recommend all the marketers, brand managers and business professionals to attend this course.
Mr. Kaushik Mhadeshwar
Web-StepUp
The online reputation management course has been of great use to me as it has helped me to better understand the customer’s needs and the problems that they face and take corrective actions digitally to satisfy them. I think this is a great course for all the marketers and business owners.
Mr. Kapil Jain
Product Manager – Bajaj Finserv
I attended the conversion rate optimization classroom module and I found that the faculty, was very very good. In spite of the subject being technical and strategy driven the faculty managed to keep us interested from beginning to end, with loads of content and many good tips on how to improve the conversion rate for customer acquisition.
Mr. Samir Joshi
Digital Marketing, Social Media and ORM Specialist

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