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Online Marketing for Physicians

The right digital marketing plan will help physician attract more patients, build awareness about your practice in your community, and can even help to establish you as an authority in your specialty

Instead of just broadcasting your marketing messages to an anonymous population, your marketing efforts need to hone in on a particular patient in a particular phase of their decision-making process

Attracting the right type of patient is becoming increasingly difficult with the explosion of physician websites, blogs and social networking tools. If your practice doesn’t have a solid digital presence, you could be missing out on hundreds, even thousands of appointments each year.But how do you can create a physician marketing plan that attracts the right patient? How much should you spend each quarter? These are common questions our doctors and medical professionals ask.

The right digital marketing plan will help physician attract more patients each month, build awareness about your practice in your community, and can even help to establish you as an expert in your specialty. You need to know who your patients are, what they truly need, and how you can deliver what they require. Our physician marketing plan will serve you as a blueprint for all of your marketing efforts

Your marketing efforts will only pay off when you know how to reach your target patient. You could spend thousands of dollars on advertising your services to the entire city or town, spend hours and hours posting on a blog or Facebook, and still may not fill your appointment book.

  • Specific – contain key details about the treatments and services patients in your area are looking for
  • Timely – include marketing activities that are aligned with current consumer behaviours and habits. If you know many of your patients download coupons online, your marketing plan should have a downloadable coupon or a Facebook marketing promotion!
  • Patient-centric – patients are looking for treatments to their problems, so your need to focus on promoting the key benefits of your practice and procedures

The key to making your marketing strategy work is to focus on targeting patients who are ready to book an appointment. Your marketing plan needs to be designed around your ideal patient. You need to go after the patient who is in any of the following stages of the decision-making process:

  • 1 – Looking for information about a procedure they think they need, and need some support or advice from a practicing physician
  • 2 – Are ready for treatments within the next one month
  • 3 – Are comparing surgeons or physicians in the area to find the best match
  • 4 – Are looking for the best deal and are ready to book as soon as they find it
  • 5 – Have done their research and are prepared to book the next available appointment with a reliable and trustworthy doctor, surgeon or medical specialist

Think of these patients when you’re defining and developing your digital marketing plan.

Instead of just broadcasting your marketing messages to an anonymous population, your marketing efforts need to hone in on a particular patient in a particular phase of their decision-making process.For example, a patient searching online for a doctor in their area can easily be targeted through online doctor directories, Pay-Per-Click (PPC) marketing and proper Search Engine Optimization (SEO) of your website.

Allow Us to Help You on Digital Marketing of your Practice !

Case Study

Shrikhandeivf.com – Social Media

Shrikhande Hospital and Research Centre very well knew that to showcase its expertise it will need social media marketing to be executed by experts so they contacted Digital Skills to carry out the Social Media Campaigns

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Case Study

Shrikhandeivf.com – Search Engine Optimization

Shrikhande IVF & Surrogacy center, Nagpur ranked more than 250 non branded keywords in google first page after 5 months of operations, we helped our client to create trustworthy brand for such services with the help of peer to peer simple content to explain complex services

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Client testimonials for our digital marketing services

Don’t just take our word for it – take a look at what our clients think of our digital marketing services.

I am very happy with the re-design of my website by Digital Skills. It has been several years now that I did not feel associated with my previous website, it was cold and looked typical like other hospital websites. However Digital Skills Web Design development solution consulted with me and helped me identify a design that is personalized, warm and easy to browse and apt for my business. So far all my clients who have visited my new website like its look and feel and so do I. I would highly recommend Digital Skills Web Design development solution to any business/individual for their Internet marketing needs.

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Dr. Laxmi Shrikhande

MD – Shrikhande IVF & Surrogacy Center, Nagpur

Laxmi Shrikhande Hospital SEO case study

After we launched our business & website we knew the importance of Digital marketing and soon got in touch with Digital Skills for consulting us at the digital front. Digital Skills did a comprehensive audit of our site and presented us with a clear report that contained a series of things that needed to be changed for us to rank better. We implemented the changes, and within a month or so, our rankings started picking up. After three months, we were holding the number one ranking for almost all the keywords that we find important for our business.

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Rahber Nazir

CEO, Kaamastra.com

SEO service in Pune

We have been working with Digital Skills for the past 2 years and have found them highly professional in terms of delivering what has been agreed upon. They know the technical aspect of digital marketing like the back of their hand. I consider them as a partner rather than  an agency because they take ownership of the entire tasks and ensure that it is delivered on time and with the highest standards. I strongly believe it is because of Digital Skills we are able to portray ourselves as the next generation real estate agents in the market.

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Udayan Mane

Chief Executive Officer  – Propbuying.com

SEO Service in Pune

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