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The success of website properties is measured on the basis of parameters such as sessions, page views, unique page views, users average session duration, clicks, referrals, bounce rate, and others. These key parameters reveal a lot about a website’s target audience, demographic segmentation, devices used to access the website, and all such information. Web analytics refers to the collection, measurement, and analysis of all the web data that is helpful to measure web traffic. Further, the data provided by web analytics is insightful as it can be used for market and business research. Hence, web analytics not only assesses the effective working of a website but also helps in crucial business decisions on the basis of the data. Digital Skills’ Digital Marketing Course on Google Analytics helps the student understand this tool in depth.
Google Analytics is a web analytics service offered by Google that provides statistics and basic analytical tools for search engine optimization and marketing purposes. Google Analytics is targeted especially towards small and medium-sized retail websites. While a subscription-based Google Analytics Premium is available for enterprise users, Google Analytics for Mobile Apps gathers usage data from iOS and Android apps. Though there are a number of advanced web analytics tools available such as Omniture, Webtrends, and others, Google Analytics has emerged as one of the most widely used web analytics services on the internet.
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Conducted by well-known industry experts, Digital Skills’ Google Analytics Certification Program is one of the best training programs in Pune, offering guidance and assistance in clearing the Google Analytics test, better known as the Google Analytics Individual Qualification (IQ) test. The Google Analytics IQ test has been now made available free of charge and the study guide with all the material covered in the Analytics Academy ‘Digital Analytics Fundamentals’ and ‘Platform Principles’ courses is available online. However, for a beginner, an expert’s guidance is required to understand the courses in detail.
The Google Analytics Certification Program covers the basics as well as advance Google Analytics. The classroom training program focuses on practical training through workshops on basic and advanced Google Analytics. Under the guidance of experienced faculties, the professional program in Pune offers the best training in Google Analytics Individual Qualification test.
Nowadays, businesses are relying on web analytics to understand customer profiling, demographic segmentation, and competitor analysis to make strategic decisions. The complex data mined by web analytics needs to be deciphered to generate insights and make better business decision. The increasing demand for web-analysts and data crunching professionals in the digital industry has made the Google Analytics Certification Course high in demand. The course is for marketing professionals, web administrators, entrepreneurs, and others who are looking at website performance to make strategic marketing and business decisions. Even students looking for an interesting career in digital analytics can also register for the course.
The technical terms associated with web analytics is difficult to understand without prior knowledge. The analytics data seems comprehensible once the user is familiar to the various web analytics terms. Google Analytics Certification course helps you to understand the logic behind various website performance metrics and makes the analytics data comprehensible. You would be able to explore, analyze, and understand the data to generate insights from it.
With the help of Google Analytics Certification Course, you would learn:
Some of the key features of Google Analytics are:
Our specialist product team’s job is to equip you with the up-to-date knowledge you need to thrive in an ever-changing industry. They work hard to keep your course content fresh, structured and current.
We bring together the world’s leading digital brands including Google, Facebook and Twitter to review and approve course content, and define an innovative syllabus that will develop your digital career.
Upon completion of your course, you will receive an industry-recognized, globally respected qualification. Exams are developed in alignment with the course syllabus, which means that every student is certified to the same standard.
Our courses are designed and delivered by leading digital experts. Your learning will be shaped by their practical experience, industry advice and best practice tips. We also offer internship.
After a very long time I attended a classroom environment but the faculty and staff made me feel really comfortable. Each of the sessions were delivered by industry experts who were very experienced, knowledgeable and passionate about their particular subject. Having said that, everyone of them still presented the content to us in such a way which we could all understand, relate to and apply to our own situations.
I have no complaints and I would recommend Digital-Skills to anyone looking for a high quality, informative and most importantly it is a usable digital marketing course. A complete practical approach towards the course is what makes it stand out from the other digital marketing institutes in the market they come down to your level and explain. I would highly recommend anyone looking for digital marketing course to learn from Digita-Skills
It’s my pleasure to recommend Digital-Skills. Though I used to manage the affiliate marketing team but I have learnt lots of new techniques from Digital-Skills. The course is a complete package of technical, analytical and marketing skills. I really enjoyed learning at Digital-Skills. The course is very much updated with the latest happenings in the industry. The course has a complete practical approach which makes it more attractive.
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