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Learn Omnichannel, Multichannel Customer Journey
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Today’s customer journey looks vastly different than it used to before the emergence of digital media. Currently, 82% of the consumers consult online before making a purchase in the store. Due to this the customer decision-making journey has been fragmented into many tiny decision-making moments at every stage of the decision funnel right from buying a house to purchasing a blender which is called as the Omnichannel behaviour. A Recent study has shown that the actual footfalls to the stores have decreased yet consumers seem to be spending more when they visit a store, this is only because they have done their research well before walking into the store.
Therefore you need to gain customers consideration and action moment after moment because the new age customers are not loyal to any brands but loyal to their needs. So being there, being useful and being quick are the three strategies that a marketer needs to implement to win the micro moments.
This is not a conventional monologue classroom session, instead, it uses real-time case studies. This practical course provides strategic planning for managing the campaign with multichannel mapping strategies to connect with the target consumers with the right type of content through different digital channels.
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The programme starts by looking at the various barriers that restrain multichannel creation supported with both successful and unsuccessful campaigns.
Once completed we will chalk out a strategy to create a campaign plan. This will become the basis for your content and multichannel strategy. It will also help you to map the customer journey with respect to the latest and the most efficient journey models.
This course is specially designed to provide you with a thorough understanding of the multiple and integrated digital marketing channels, defining how significant each channel is at every stage of the customer journey and how they work in tandem to produce desired results.
This course is ideal for the marketer, both traditional and digital who are responsible for driving integrated marketing campaigns.
At the end of the programme you will be able to :
The Multichannel Marketing & Customer Journey Course is an industry validated certification course:
Multichannel Marketing Course Completion Certificate from Yashus Digital Marketing Pvt Ltd.
Planning and strategy
Measurement and analysis
Our specialist product team’s job is to equip you with the up-to-date knowledge you need to thrive in an ever-changing industry. They work hard to keep your course content fresh, structured and current.
We bring together the world’s leading digital brands including Google, Facebook and Twitter to review and approve course content, and define an innovative syllabus that will develop your digital career.
Upon completion of your course, you will receive an industry-recognized, globally respected qualification. Exams are developed in alignment with the course syllabus, which means that every student is certified to the same standard.
Our courses are designed and delivered by leading digital experts. Your learning will be shaped by their practical experience, industry advice and best practice tips. We also offer internship.
Digital Skills not only covers the Digital marketing tools but also explains how each of these channels work and how the customer behavior changes with respect to the particular channel, to explain this you need an expert who understands how the multi channel customer journey functions.
I usually don’t like giving glowing feedback as I don’t usually find that it is very constructive, but I can’t find fault with the Digital-Skills course so far; Sujay was excellent, as was all of the handout materials, and the organisation of everything at the institute has been great. This course was really thought provoking
The integrated digital marketing course has given me a fantastic grounding in digital marketing. It is really important to understand the theory and the best practices whilst in the early stages of your career, and this course was the perfect vehicle to do so. The support received from my faculty was great
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