Search Engine Marketing (SEM) Program

• The course content of the advanced search engine marketing (SEM) covers tactics and implementation techniques to enhance Pay Per Click (PPC) strategies for the targeted campaigns.
• In addition, you will be developing the paid advertisement skills on landing page architecture development, keyword bidding and other complex SEM techniques.
• The Google Adwords Certification course content will also teach you how to incorporate only white hat practices and build robust long term strategy for targeted campaigns. The Google Adwords classroom course’s innovative format is a perfect blend of theory and practical hands-on experience which will help you to understand the minute PPC techniques to the advanced paid search engine marketing (SEM) tactics with real world successes and failures.
• At the end of the course, you will be able to prepare for the Google Adwords Certification for which we will be providing our free assistance.

Who should enroll for the course?

• The Advanced Search Engine Marketing Course Content is designed for business owners, professionals working in marketing agencies, executives working in corporate marketing departments, who want to be on top of the game of high- demand and high – reward PPC.
• The programme is also ideal for SEM executives and managers to manage the client’s account, content writers, entrepreneurs and CMOs who want to drive their business strategies through digital marketing.

How will I benefit?

• Apart from gaining in-depth knowledge about Google AdWords certification courses and search engine marketing (SEM/PPC) techniques, one will learn to grow their business through this performance based marketing channel.
• By providing a better delivery of the KPIs set by the clients, using driven strategies based on the techniques learnt in PPC. You will be able to immediately drive sales for the organisation.

What will I get after completing Integrated Digital Marketing course?

Search Engine Marketing (SEM) course completion certificate from Yashus Digital Marketing Pvt

LtdSearch Engine Marketing (SEM) course completion certificate from Yashus Digital Marketing Pvt Ltd

Advanced PPC Concepts

• Appropriate bidding and keyword strategies
• Search re-targeting techniques
• Geographic specific targeting
• Landing page optimisation techniques

Advanced Google AdWords

•  Details about Google Adwords
•  Details about Facebook Advert
•  Incorporating and leveraging Google analytics
•  Campaign funnel optimisation strategies

Case Studies

• Understanding the KPI’s
•  A/B testing execution
•  Matrix for measuring SEM ROI
•  Live SEM success and failures
•  PPC campaign advance optimisation

Why Us?

• Our Digital Marketing course is a classroom training programme which is not a one-way communication but an interactive session.
• Students from various walks of life like freshers and experienced individuals interact with the faculty to understand how digital marketing works for various industries.
• We ensure that our students get to work on live projects so that they can take their subject understanding to the next level.