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Search Engine Marketing


Classroom Training

The most advanced digital marketing course

key point

  • Instill the art of Strategic Digital Marketing
  • Learn from a leading digital marketing agency
  • Updated course according to industry expectation
  • Practical and case study approach
  • 100% Placement Assistance
  • 2 months internship on live projects

The Best Search Engine Marketing Course

Nowadays consumers journey starts online but since internet itself is a very big platform, so to increase your visibility to the consumers it is the need of the hour to use Search Engine Marketing(SEM) strategy. PPC is a digital marketing channel which works methodically resulting a huge difference in the company’s growth, without a big spend. This medium offers advertisers the right opportunity to place their ads in front of the customers at the right moment so as to increase the conversion rates. No other channel is so influential which is why Search Engine Marketing or PPC is considered to be a powerful way to grow your business.

This Search Engine Marketing course will enhance your knowledge with practical case studies and by providing hands on experience on live projects. This course is ideal for those who want to take their current campaigns to a next level.

Digital-Skills offer a special weekend batch for working professionals keeping in mind their hectic schedule along with that placement assistance is also provided to students who want to start their career as a Digital Marketer.

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What you will learn !

Search Engine Marketing (SEM) Program

  • The course content of the advanced search engine marketing (SEM) covers tactics and implementation techniques to enhance Pay Per Click (PPC) strategies for the targeted campaigns.
  • In addition, you will be developing the paid advertisement skills on landing page architecture development, keyword bidding and other complex SEM techniques.
  • The Google Adwords Certification course content will also teach you how to incorporate only white hat practices and build robust long term strategy for targeted campaigns. The Google Adwords classroom course’s innovative format is a perfect blend of theory and practical hands-on experience which will help you to understand the minute PPC techniques to the advanced paid search engine marketing (SEM) tactics with real world successes and failures.
  • At the end of the course, you will be able to prepare for the Google Adwords Certification for which we will be providing our free assistance.

Who should enroll for the course?

  • The Advanced Search Engine Marketing Course Content is designed for business owners, professionals working in marketing agencies, executives working in corporate marketing departments, who want to be on top of the game of high- demand and high – reward PPC.
  • The programme is also ideal for SEM executives and managers to manage the client’s account, content writers, entrepreneurs and CMOs who want to drive their business strategies through digital marketing.

How will I benefit?

  • Apart from gaining in-depth knowledge about Google AdWords certification courses and search engine marketing (SEM/PPC) techniques, one will learn to grow their business through this performance based marketing channel.
  • By providing a better delivery of the KPIs set by the clients, using driven strategies based on the techniques learnt in PPC. You will be able to immediately drive sales for the organisation.

What will I get after completing Integrated Digital Marketing course?


Search Engine Marketing (SEM) course completion certificate from Yashus Digital Marketing Pvt

LtdSearch Engine Marketing (SEM) course completion certificate from Yashus Digital Marketing Pvt Ltd

Advanced PPC Concepts

  • Appropriate bidding and keyword strategies
  • Search re-targeting techniques
  • Geographic specific targeting
  • Landing page optimisation techniques

Advanced Google AdWords

  •  Details about Google Adwords
  •  Details about Facebook Advert
  •  Incorporating and leveraging Google analytics
  •  Campaign funnel optimisation strategies

Case Studies

  • Understanding the KPI’s
  •  A/B testing execution
  •  Matrix for measuring SEM ROI
  •  Live SEM success and failures
  •  PPC campaign advance optimisation

Why Us?

  • Our Digital Marketing course is a classroom training programme which is not a one-way communication but an interactive session.
  • Students from various walks of life like freshers and experienced individuals interact with the faculty to understand how digital marketing works for various industries.
  • We ensure that our students get to work on live projects so that they can take their subject understanding to the next level.

Stand out from the crowd

  • Be a part of over 2000 alumni network
  • 25+ Digital Marketing agencies in panel for placement
  • Placement and assignment assistance
  • Learn Digital Account Manager skill sets
  • Earning opportunity from Google Adsense and Affiliate Marketing

Advance Your Career with our Search Engine Marketing Course in Pune


Learn from Leading Digital Experts

Our expert team’s job is to equip you with the up-to-date knowledge you need to thrive in an ever-changing industry. They work hard to keep your course content fresh, structured and current.


An Industry-Validated Syllabus

We bring together the world’s leading digital brands including Google, Facebook and Twitter to review and approve course content, and define an innovative syllabus that will develop your digital career.


Internationally Recognized Accreditation

Upon completion of your course, you will receive an industry-recognized, globally respected qualification. Exams are developed in alignment with the course syllabus, which means that every student is certified to the same standard.


Experience the Global Standard

Our courses are designed and delivered by leading digital experts. Your learning will be shaped by their practical experience, industry advice and best practice tips. We also offer internship and 100% placement assistance.

Best Digital Marketing Course In Pune, Most Advanced Curriculum!

Classroom Training, Internship, 100% Job Assistance.

What Our Digital Marketing Learners Have To Say

Our Past Digital Marketing Learners Are Working For Top Companies Across The Globe!

Digital-Skills integrated digital marketing course is truly a complete package of digital marketing who wants to make a career in Digital Marketing. The course is deep and wide and explains each concept thoroughly. This course has really benefited me & I was fortunate to have done my course from Digital-Skills and practicing it now.


Viraj Chavan

SEO Analyst at Wondersoft Multimedia Solutions

viraj-chavan Digital skills Testimonials

Integrated digital marketing course by Digital Skills is a perfect blend of practical & theory which makes it interesting, as it is always advised to learn from the experts Digital-Skills provides this. It is the best place to learn about digital marketing. I will recommend Digital Skills to all digital marketing aspirants


Prabir Bera

Marketing Communication Executive  – Perennial Technologies Pvt. Ltd.

prabir-bera Student Testimonial

Integrated Digital Marketing Course at Digital-Skills is impeccable as it covers all the areas of digital marketing along with strategy building and planning and how it can fit into various business models. It depends on one as to how much knowledge they can acquire from this course. Truly the best place to learn Digital marketing in Pune.


Sonia Belsare

Team Lead – Sourcing & Procurement  –  Infosys

sonia-belsare Digital Skills Testimonials

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