Propbuying is a forward think real estate agency in Pune. Where they believe in simplifying the property buying process, tied up with more than 50 premium builders across Pune. Propbuying is known as the best real estate agency in Pune. Being at the forefront of innovation and technology Propbuying uses integrated digital marketing to promote its brand and acquire customers online.
Case details
Client name:
Mahesh Yadav
Location:
Pune
Started
March’15
Completed:
Till Date
Category:
Search Engine Marketing (SEM) Case Study
Company Profile:
- Propbuying’s primary objective was to focus on acquiring a large number of customers who were looking for buying a house
- Targeting individuals looking for real estate investments were considered secondary goals.
- Increase site visitors and boost ‘Lead Generation’
- Decrease the CPL.
- Average ticket size of the property 93 lakhs
- New property launch campaign targeting the Affluent class
The Strategy :
- Understanding the target audience and their online behavior
- To come up with attractive text creatives
- Set a sensible daily budget
- Rotate the ads
- Provide clear call to action
- Have a dedicated landing page for the campaign
The Execution:
- An easy and short landing page was created first in place to capture the leads, with a little more information of the property
- Keywords that were branded or featured property deals, premium location and lifestyle property were directed to the landing page.
- Compelling text creative were made
- The separate text creative were made location specific to create interest for the people searching for properties online
- Proper bidding was done based on the research
- A clear call to action was integrated to capture the leads and fix the leakeage of leads
- Created various ‘Bid Strategies’ to lower and keep the CPL in control.
- Digital Skills made sure search traffic for all relative terms was captured by providing information prospective customers were looking for.
- Site traffic increased by 400%.
- Aquisition target was exceeded by 17%
- Increased total leads by 42%.
- Decreased Cost per Lead (CPL) by 48%.
What client say
Our PPC campaign was very well planned and executed by Digital Skills to achieve the target set by us, were able to close deals through this campaign, the targeting was right and the budget planning was optimum, a proper check was set so as to not go overboard with the spending. We are happy with the campaign as the KPI’s set were over achieved
Mahesh Yadav
CEO Propbuying Realtors Pvt Ltd Pune