Content Marketing Case Study For Digital Skills

Content Marketing Strategy – A Digital Skills Case Study

If you’ve not yet read our blog on Content Marketing Strategy, you can do so by clicking the link. In this post, we will share our real-life experiences on the Content Marketing Strategy based on the blog post. If that is something that would interest you please continue reading.

Content Marketing Strategy – Case Study

Purpose and Goals:

For this piece of content, our aim was to increase engagement with our target audience, increase awareness and increase page likes on our Facebook Page. You can find the link here:

Define Your Audience:

From our persona definition and customer history, our target audience was clearly defined. We would find out from the results if the target audience was spot on, or if we needed to tweak or buyer persona slightly.

Know Your Story:

We strive to help people follow their passion. One of the main aims of this content piece was to emphasize that if you put your mind to something, you can achieve anything. We were going to use the character of Phunsukh Wangdu from the movie 3 Idiots to share our thoughts and hopefully, it would resonate well with our audience.

Identify Your Distribution Channels:

Since one of our targets was to achieve increased likes on our Facebook Page, our main distribution channel was going to be FB. We identified several groups within FB in which we could post our content and receive ample distribution for our content. There were several other channels in use as well such as the company LinkedIn Page, Google+ Pages and other social bookmarking sites.

Measure Your Efforts:

Posting and Distributing isn’t enough. We were monitoring the efforts of our social distribution on a regular basis. We started out by sending teaser campaigns across our other social channels leading to the main reveal of the blog. The aim was to get as much audience to the Blog Post as we could on the day.

The Result:

 A steady increase in Page Likes, that plateau and jump up when the republishing takes place. This content marketing strategy did what it was meant to. Increase Page likes from somewhere just below 1400 to above 1900 in a short span of time.

The Post itself was extremely well liked and got a lot of attention

Digital Skills is a Digital Marketing Agency Pune. With a list of illustrious clients, Digital Skills has steadily built an excellent reputation for all your Digital Marketing needs. With our expert team of content writers, you can be assured that we will be put of extremely engaging content for your products or services. If you need help developing a content marketing strategy for yourself then you can get in touch with us. We can even teach you how to build a strategy for yourself when you enroll in our advanced content writing course. Whatever your Digital Marketing needs, Digital Skills has you covered.