So, you have your picture, all edited, filtered and ready to post, with all that’s left to insert is a caption. But, you just can’t think of the right words. Well, that’s happened to the best of us, when nothing seems good enough to really do justice. If you’re stuck, and looking to break out of the slump, here are some tips on how to write a caption on Instagram, Facebook, LinkedIn or other social media, that will have your users wanting more.

The guide to good social media captions

There’ll never be any magic formula to creativity, but these tips will help you get started to unleashing the creative genius in you with these essential aspects of posting on social media

Understand your target audience

It isn’t simple enough to know who your target audience is. What’s more important is to understand what they like, dislike, need, use, etc. Step into their shoes and think about what they’re typically looking for when scrolling through social media.

Reiterate your brand voice

You probably know what qualities your brand has, and the values it’s trying to establish in the industry. All you have to do is tie that in with your posts. List down adjectives and words you come across, which seem right for your brand, and use them.

Weave a story

Digital storytelling allows you to connect with your clients and tell them what your brand is about. The question is, ‘how do you keep customers interested?’. It’s quite simple; instead of telling them about the features of the product or service you’re selling, talk to them about the benefits and lifestyle associated with it.

Keep in clean

Hashtags are a great way to enhance your caption, but using too many hashtags or irrelevant ones can make your post look spammy, and draw attention away from the actual content of your caption. Insert hashtags a few lines away from the content or post them as a comment, instead.

Start a conversation

The best way to boost engagement is to ask your audience to take some action. For example, ask a question, or get them to do something like visit your website or blog, get on a subscription list, or more.

Most important information first

Your caption should ideally be short and sharp, leaving out any unnecessary words.  But, if your picture calls for a long caption, then make sure to add the important information in the first 2 sentences itself. Users scrolling through their feed only skim through the initial lines and stop at anything that catches their eye, so make sure your picture and content does exactly that.

Edit and Rewrite

This is a tip often forgotten about. Get someone else to look at your caption, for a fresh perspective. This helps catch any areas of improvement that you may have missed, staring too long at the content. Don’t be shy to ask for help, after all, good content takes multiple drafts.

The next time you’re stuck on writing a social media caption, utilize these ideas on how to write a good Facebook post, or any other caption on social media. Watch your brand scale, as you’ll have customers flocking to your profile in no time. At Yashus Digital Marketing you can sit back and relax, while we do what we do best. With brilliant and innovative digital marketing campaigns that help you generate leads and push sales, accompanied by stellar content that will have people around the world recognize your brand, we help you fulfill the dream you visualize. Call 9766654355 or send an email to sujay@yashus.in, to get in touch with the best in the industry. Experience the best of Digital Marketing, at Yashus.