All you need to know about SEO updates in 2019

Search engine optimization (SEO) is probably the most powerful way a business can grow online. But, with SEO changing rapidly, it is essential to be acquainted with the ins and outs of it, including the latest updates. Here’s a quick overview of search engine optimization along with the latest upgrades rolled out by Google in 2019. 

What is a Search Engine?

A search engine is a program that searches items in a database and displays them according to the keywords or details searched by a user. Some popular search engines are:

• Google 
• Yahoo
• Bing

How does Search Engine works?

Search engines crawl billions of pages using web crawlers. These crawlers also referred to as spiders or search engine bots crawl these pages and index them on the search results. In a nutshell, a search engine downloads these web pages and follows the links available on them, thereby indexing them on the results. 

An index is a data structure in which web pages are added upon being discovered by the search engines. Indexing of  URL depends upon:

• Keywords
• Content
• Freshness
• User Engagement

Why businesses need SEO?

SEO is the Holy Grail to succeed on the web. Here are a few business benefits of SEO. 

• Customers are searching online: Whenever people need a product or service, they search for it online. If a business ranks high on Google, customers will find it easily.
• Quality traffic: Search engines bring high-quality traffic that is more likely to engage and convert. 
• More likelihood of conversions: As discussed before, traffic from search engines has a high buyer’s intent, which makes it an essential tool for businesses.
• Increased ROI: SEO is one of the highest rewarding investments a business can make with one of the best returns on investment.
• Greater CTR: If your website ranks high on search engines, it will naturally have a better click-through rate, something crucial for online business success. 

What Is A Search Engine Algorithm?

A search engine algorithm is a formula or process used by search engines to improve the quality of search results. Their algorithms undergo continual changes every year to ensure the search results are relevant and useful. 

Google Updates In 2019

SEO Updates in 2019 include:

• March 2019 Core Update – March 12, 2019: An update with a softer side of the health and medic niche with quality still mattering; the importance of kitchen link as well. 
• Deindexing Bug – April 5, 2019: Google predicted that its indexing bug would cause changes, which is caused by 4% of the index was hit.
• Indexing Bugs – May 23, 2019: Google stated that it has been suffering from a new indexing problem that it has resolved. 
• June 2019 Core Update – June 3, 2019: This update included an increase in video carousels, targeting low-quality news sites, and a boost to aggregator sites.
• Site Diversity Update – June 6, 2019: An update to show a more diverse set of search results and to limit the results from the same domain name. 
• Maverick update – July 12, 2019: A small update to make the search volatility consistent.
• September 2019 Core Update – September 24, 2019: No constant changes, a minor change in search volatility
• BERT Update – October 22, 2019: This update introduced the use of AI to sort out search results and make the search experience more intuitive.

Wrapping it up

Search Engine Optimization is essential for a business to thrive online. But, in addition to applying SEO, it is also vital to stay updated with the current algorithm updates to ensure your website rankings do not get affected by unexplained reasons. To be an expert in SEO, register for a premium digital marketing course.