Why Digital Marketing is the Upcoming Career Opportunity in 2020
Due to the increase in the use of electronic devices and the cheap internet, customers depend on the internet for everything from financial news to hiring a handyman. This chance is why the rise of career in digital marketing is the next boom in the labor market.
Digital Marketing Career Opportunities in India by 2020
Not every company can focus on the digital market with in-house operations. Thus, companies find it profitable to outsource the digital marketing department to specialists. The common trend among the western countries is to choose developing countries’ companies for outsourcing. There are numerous advantages to choosing such international outsourcing companies. Thus, digital marketing firms in India are desirable for western players. Therefore, in 2020, digital marketing will see a boost in the labor market in India. Top sectors of career in digital marketing that you can find in India are listed below.
Digital Marketing Jobs into various fields:
Search Engine Optimization (SEO)
SEO is a large department that focuses on increasing the customer experience inside the website with webmaster tools, page indexing, user behavior analysis, and so on.
Social Media Marketing (SMM)
Social media marketing is an area where analysts and experts work on creating brand awareness on social media sites.
Email Marketing
This section of the job involves creating and managing email marketing campaigns. Today, there are numerous software packages to generate marketing emails. Thus, companies seek specialists who can manage the whole process.
Search Engine Marketing (SEM)
This section focuses on creating leads to the website with the help of searching engine ranking and ads. The tasks under this section include keyword research, testing campaigns, bid management, and others.
Content Writer
Content writer or content manager creates content based on the company’s strategy to promote the product, business, or event. A good content writer should be able to create blogs, posts, PR content, and so on.
Web Analytics
Web Analytics is a role in which, the executive analysis the design of the site, create informative analytics based on customer behavior, and others. He will create a report, which stands as a solution to improve web traffic or solve any specific client requirements.
Affiliate marketing
Under this role, one must promote a third-party product via different channels to generate business for the client.
Website designing
All these cannot be made possible without a website. Thus, website designing is a crucial job in this field.
Blogger
A blogger creates and manages a blog. This job includes creating promotional content, keywords management, and others.
Types of companies that are looking for Digital Professionals
Website Designing and Companies
Any company looking for a new website design would prefer a design approved by the SEO team. Thus, these companies hire a small group of digital marketing professionals to provide better services.
Hospitality Industry
This sector is a cut-throat industry, and every major player has his in-house team of digital marketers.
Digital Marketing Agency
Not every company is vast enough to hire a team of digital marketing professionals. Thus, the demand for digital marketing agencies is higher. Such agencies require digital marketing professionals of varying experience levels.
E-commerce
Every business is creating e-commerce sites starting from luxury cars to pharmacies. These online sites need marketing strategists, analysts, content managers, developers, and so on.
Colleges and Institute
Promoting colleges, courses, and other materials to the younger generation are much more plausible with digital media presence. Thus, many institutes and colleges have a tie-up with digital marketing professionals or teams.
Advertising Agency
Advertisement agencies focus on covering both offline and online channels. When it comes to online channels, every expert starting from SMM to blogger is essential.
Popular Job Profiles in Digital Marketing
Digital Marketing Executive
It is the entry-level job in which the employee works on any specific process under SEO, SEM, SMM, and so on. A candidate with certification from any integrated digital marketing course will be a suitable choice for this position.
Digital Marketing Specialist
It is a middle-level job, where the employee has to handle large tasks, and even manage campaigns under the guidance of a manager.
Digital Marketing Manager or Team Leader
Those who have more than five years of experience in the field can lead a team of digital marketing analysts and executives to implement strategies, head different marketing channels, and much more.
Digital Marketing Strategist
It is a C-level position in which the candidate is responsible for creating strategies, analyzing reports produced by the managers to determine the success of the campaign, and so on.
Conclusion
It is not just about applying for a trending job. You need specific technical knowledge in the field. Numerous online courses provide basic training that makes you a suitable choice for the position. Learn from the best digital marketing course as you cannot apply for a digital marketing executive job without knowing what a ‘keyword’ is.