Conversion Rate Optimization: A Step by Step Guide to Beginners

It seems you’ve been searching what is conversion rate optimization (CRO) on the web. If that’s the case, you’ve just reached the right place!

What is CRO?

CRO is the process of increasing the conversions of website visitors into buyers or encouraging visitors to take the desired step.

Micro Conversions versus Macro Conversions

Micro conversions refer to personalized engagements such as a newsletter subscription. Macro conversions relate to primary conversions on a website, such as purchasing a product from the E-commerce website.

How to Calculate the Conversion Rate?

Divide the number of conversions by the number of visitors during the day. For example, if there are ten conversions out of 100 visits, your conversion rate is 10%.

Conversion Rate Optimization Best Practices

1. Identify your Potential Customer:

Identify your potential customer. Figure out who needs your services. Target the right consumer group and then begin with the marketing part.

2. Survey Users:

Talk to your prospective users. You can communicate to them through various channels such as social media poll posts, questionnaires etc. This method is effective because you will get an idea about what your potential customers expects from your business.

3. Collect and Analyze Data:

Data collection and analysis will help you in understanding the latest trends, customers need and how can you plan your strategy to increase conversions.

4. Perform A/B Testing:

A/B testing helps you explore alternatives that will work. For instance, A/B testing will involve creating two versions of the same digital ad –a video and a graphic with an interesting ad copy. You can display video to half of the targeted users, while the remaining half will see the graphical version. Evaluate what’s bringing you more user engagement and leads. Continue with the one that wins you the race. You can perform a similar test with your landing page as well.

5. Focus on Important Content using Heatmap Analysis:

Applying Heat Map analysis will help you know which part of the content is attracting more attention and what’s converting users to leads.

6. Call to Action:

Create an intriguing and an encouraging CTA buttons on your ads or landing pages. Unique and attractive CTA buttons will increase the chances of getting conversions.

7. Optimizing Conversion Funnels:

Awareness, interest, consideration and conversion are the four preliminary elements of a primary conversion funnel. Optimizing these elements will increase the chances of converting visitors to customers.

CRO Marketing Strategies

1. Create Attractive Text for CTA Buttons:

Simple text may not work as much as an attractive text will appeal in the button. An attractive button will remind users about filling up a form or buy the product. For example “Create your resume in 10 minutes”

2. Turning Leads into Market-Qualified Leads:

Users may be interested in converting but often, insufficient data, negligence towards user activity may disqualify a lead over a while. Ensure that you identify your leads well and then turn them into market-qualified leads with adequate data, opening access to your contacts, directing them to a conversion page etc.

3. Add a Message to High-Converting Web Pages:

Often leads refrain from proceeding on a particular web page, owing to an insecurity feeling. Here, adding a message indicates that the data will remain secure, assuring your users regarding a secure transaction can boost conversions.

4. Optimize High-Performing Blog Posts:

Optimize blog posts through the application of keywords throughout the post, optimization of images, and using social media to promote your blog.

CRO doesn’t happen overnight. Results take time. To ensure a successful CRO, a Conversion Rate Optimization course in Pune at Digital Skills will help you. Our Conversion Rate Optimization course online aims at building a successful CRO strategy in the long-run.