General Digital Marketing Interview Questions and Answers

If you are preparing for a digital marketing interview and have no clue about where to get started, it can turn into a nightmare. Here are some of the most commonly asked Digital Marketing Interview Questions And Answers 2020 that will help you structure your preparation.

1. Why do you want to apply for this job role in digital marketing?

With this question, the interviewer or employer intends to understand how you perceive the role of a digital marketer and what persuaded you to apply for this particular company. A few points you can put up in your answer are:

• Your digital marketing experience
• Any digital marketing course you have taken
• Your digital marketing skills
• How can you fit in the company?
• How can you provide value to the company?

2. Why did you get into the digital marketing profile?

With this question, the interviewer wants to know what attracted you to the digital marketing industry — a lucrative career, getting in direct contact with customers, or contributing to business growth. Make sure you stay honest with your response. If you entered this field because you feel digital marketers earn more, feel free to state it. However, make sure you mention a couple of points:

• Every business needs an online presence
• Effective digital marketing can have a direct impact on business revenue

3. What is digital marketing?

This is a straightforward question and can have varying answers. By definition, digital marketing refers to the marketing of a brand, product, or service using digital channels and technologies on the internet. It includes all the strategies that can be used to let a prospective customer know about a business.

4. What are some of the essential digital marketing tools?

This question can also have several answers. You can name a bunch of tools that you readily use or feel is crucial for digital marketing. Some popular digital marketing tools are:

• Google Paid Ads
• Google Search Console
• Google Analytics
• Ahrefs
• Facebook Ads
• Moz
• Google Adwords

5. What is a responsive website?

This question can be tricky, so make sure you answer it the right way. A responsive website is a site that can change its layout and positioning & size of content as per the screen size and orientation. It also includes responsive icons and navigation buttons that ensure superior user experience.

6. What is the biggest challenge you’ve faced to date in your digital marketing career?

Here is another tricky question that can have several answers. You should be honest while answering this question and share the most challenging moment in your career. But, make sure the situation you present was actually challenging.

7. Where do you see yourself five years down the line?

This question can make or break your chances of grabbing the job position you have applied for. Your answer should reflect your dedication and passion for growing as a digital marketer. In addition, make sure you mention about growing with the company you are applying for. Don’t talk about personal desires and focus on talking about your career goals and at what position you want to acquire in the company you have applied.

8. Between 1 to 10, where do you rate yourself as a digital marketer?

This question can be answered based on your own realization and estimation. As a rule of thumb, never rate yourself a ten, but don’t go below six; 7,8,9 are good numbers.

Conclusion

These were a few frequently asked Digital Marketing Interview Questions And Answers. If you want to improve your chances of getting hired and grabbing your dream digital marketing job, register for the Integrated Digital Marketing Course in Pune.