The Complete On-Page SEO Checklist in 2020

So, you want your website to dominate the search results? SEO depends on several factors, the most crucial one of them being on-page SEO. Here is a complete on-page SEO checklist 2020 to follow to achieve higher SERP rankings.

On-page SEO

On-page SEO refers to the set of practices performed to optimize web pages of a website for achieving higher rankings and more search engine traffic. It includes the optimization of both content and HTML source code of a page.

Keyword Research

Several factors come and go that affect SEO, but one thing that remains constant is the effective use of keywords. Content marketing course suggests that using appropriate keywords in your content can help you reflect on what your content is all about, thereby making it easy for the search engines and your target audience.

Meta tags

Meta tags are text snippets that give a brief overview of a page’s content. They do not appear on the page itself, but are in the page’s source code and tell the search engines what a page is all about. Be sure to optimize them as per the keywords and your target audience.

Header Tags

Header tags are crucial for a website as they are what the search engines crawl. Make sure to optimize your H1, H2, and H3 tags as per the keywords to get a straight SEO advantage.

URL Structure

Your website URLs should be short and descriptive. They should not include dates, neither should they have long code-like text. URLs should typically be 3-5 words long and should contain your target keyword.

Long-Form Content

According to the SEO Course, the bigger, more descriptive, and detailed your content is, the better the chances it will have to rank on SERPs. As a general rule, content over 1,500 words is ideal, and the longer it gets, the better it is. Even if you can’t make it 1,500 words, be sure not to go below 1,000 words.

Use MultiMedia

Using images and videos makes your content less monotonous and more engaging. Visitors are more likely to stick to your website if they see detailed images and videos. Additionally, using multimedia helps you utilize alt tags, which directly contribute to SEO.

Video Optimization

Firstly, make sure the videos on your website have the right kind of content and provide ample value. Additionally, optimize the videos with a proper video title and description that includes your target keyword.

Image Alt Text

As discussed before, image alt tags are the descriptions of the pictures on your website. Use appropriate keywords in the alt tags to help search engine crawlers with more information, and thus, better ranking.

Schema Markup

Schema is one of the late entries to SEO that has suddenly created a buzz. Schema refers to a set of microdata you add to your HTML code to enable search engines to recognize your page and rank it on the search engine results. Several schema markups can increase your search rankings, including FAQs, How-tos, and events.

Mobile-First Indexing

Google recently mentioned that mobile optimization will be a crucial ranking factor, and rightfully so. Mobile users have surpassed desktop users, and the difference will undoubtedly increase in the upcoming years. Therefore, mobile-first indexing is an essential step to better SEO. A few points to consider for mobile optimization are:

• A different mobile site
• Do the pages fit well on small screens?
• Are the fonts or buttons too big or bulky?
• Does your website take too much time to load on a mobile device?

Conclusion

SEO is mercurial with a plethora of factors to consider. If you want to learn more, Register for Demo Session of our Digital Marketing Course.