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Why You NEED A Digital Marketing Plan For 2018

Posted by DigitalSkills in Digital Marketing Agency, Digital Marketing Case Studies 17 Jan 2018
Digital Marketing Strategies For Your Business

Most Businesses are struggling to meet their targets. With competition heating up it is becoming important for businesses to pay more attention to their marketing strategy and spends. Although traditional marketing media has led in spends for a long time it is our belief that Digital Spends will be much higher than traditional spends in 2018. Keeping that in mind it is very important for every business irrespective of their size to invest in a good Digital Marketing Plan for 2018. Digital Skills is one of the best Digital Marketing Agencies in Pune. You can enlist their services to form a detailed and cost-effective Digital Marketing plan for your business in 2018.

Business Goals in 2018:

Most business will be looking to ramp up their revenues and profits even further in 2018. Since it is not always possible to advertise on TV and Newspapers it is essential that businesses look at other avenues to attract customers. As per a survey conducted by InfusionSoft, small business goals and their means to achieve them have altered significantly from 2015-16.

Customer Attraction: 31% of the businesses claimed that their focus was on new customer attraction.

Customer Retention: 25% of the businesses were focusing on retaining their old customers

Marketing Spends: 64% business claimed they will be investing in Digital Media to achieve their business goals

Are you part of the 64% and if so, do you have a plan?

Why You Need A Digital Marketing Plan in 2018:

Of the numerous businesses surveyed across the country, 64% were looking to invest in Digital Marketing to attract and retain new customers. While some businesses focused on adding to their Social Media platforms others were taking a more holistic approach and going all out of Digital Marketing in India. This includes SEO, Website Analytics and SEM efforts in order to meet their business goals for 2018.

Customer behavior has evolved along with the evolution of Digital Marketing. You need to know how to take advantage of this change. The advantage of Digital Marketing is that you can have all the details of the customer interaction and have as much information as you need about their journey to becoming a customer. There is so much data that is available and so much you can do with the data. Customers are looking for the answers right away. They do not have the patience to have their problems solved. Business should now focus on such micro-moments and be available to the customer when they need you most. This is one of the essential reasons why your business needs a digital marketing plan in 2018. The more data you have the more of the customer’s answers you can solve and the more they will come to trust and appreciate you. You can base your content, social and website strategies based on the data that you have about your customers.

How Digital Skills can help you with your Digital Journey:

An important metric about any form of Marketing is the return on investment (ROI). ROI in layman’s terms tells you how much you have gained as opposed to the amount you have invested in something. Digital Marketing has one of the highest ROIs compared to other forms of marketing. Digital Skills is an expert in maximizing the ROI for their clients. Using their skills, experience and knowledge about the Indian market Digital Skills work relentlessly to meet the customer’s goals. Our planning and strategy team will tell you, what we can do, how we will do it and by when. If you are in the market for a Digital Marketing Agency in Pune then do give Digital Skills a call. We will provide you with a free consultation and help you get started on your Digital Journey.

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